How to Get Your Reactivation Email Campaign Started

October 4, 2019

If you have a digital strategy to reach your donors, growing your email list is likely a priority for you. After all, more subscribers = more money, right? But in the world of digital marketing, sometimes less is more. In fact, you can read a whole blog post by my fellow Good Worker Charlotte Field, […]

How to Integrate Your Multi-Channel Campaign

August 30, 2019

To run integrated campaigns, we need to communicate across channels and break down silos. These are increasingly common requests we hear from fundraisers across the sector. They’re also the right objectives to pursue! Donors today are communicating with people, companies, charities, and even government officials in every channel imaginable. If you’re going to build a […]

3 Things I Learned at the 2018 Bridge Conference

August 7, 2018

Last week, I had the wonderful opportunity to join over 2,000 fundraisers in Washington, D.C. for the 2018 Bridge Conference. It’s a conference I have wanted to attend for a long time. I’m happy to say it managed to meet my lofty expectations! Coming out of a whirlwind three days, I can honestly say that […]

3 Helpful Tips for Super Awesome Emails

July 30, 2018

If you’ve not yet jumped into the amazing world of digital fundraising, there’s no time like the present! Digital channels offer so many ways to connect with donors and drive revenue, and email is undoubtedly the biggest player in the digital realm. Whether you’re writing standalone appeals, stewardship pieces to show your donors some love, […]

How to Grow a Blooming Great Digital Program

May 28, 2018

Whether you’re just starting up a fledgling email program, or you’re already deep into the world of remarketing, I have the same advice for just about every digital fundraiser: Treat your program like a garden. It might sound a little crazy, but it’s true. Here’s why: Best practice digital programs have long-term commitment. You can’t […]

Multichannel Marketing – Donors Want Choice

March 5, 2014

Despite what you may have heard, direct mail is not dying or dead – not even in light of Canada Post’s looming first class postage rate increase or phasing out of door-to-door delivery (If you’ve somehow missed this news, you can read our January blog post How to plan for success in spite of Canada […]

The Six Magic Questions

October 1, 2013

In fundraising today, we’re often overwhelmed by the communications choices facing us. There are now so many channels available to reach out to donors and prospects, the menu can be dizzying. My fellow Good Workers and I have learned (through trial and error) that communicating in a multi-channel world isn’t actually as difficult as it […]

More Than Just A Donate Button: The Anatomy of Successful Email Fundraising Campaigns

May 7, 2013

Is email dead? I should think not! Nearly 1/3 of all online donations can be sourced back to email.  When presented with that mind-boggling statistic, I’m not quite sure why we (and I mean fundraisers here) have stopped talking about and exploring how charities can optimize their email programs.  Email may not be new and […]

Leah’s Super Duper Awesome Tourist Guide for CAGP Conference Attendees

April 12, 2013

When you received the initial announcement about the 2013 CAGP National Conference, you can be forgiven for being a little mystified. Gatineau? Where on earth is that? (It certainly doesn’t help that, up until ten years ago, the City of Gatineau was called the City of Hull.) Let me tell you a little bit about […]

20 Ways to Build Donor Loyalty

February 20, 2013

On February 8, The Agitator ran a blog titled “Ten Ways to Build Donor Loyalty.” Here was the list they posted: Listen to your donors Share your good news Measure (and report) your success Survey your donors Leverage donor loyalty Involve donors in the cause Get social Customize your approach Recognize repeat donors Say thank […]