How To Execute Killer Year-End Emails

October 31, 2019

Year-end emails: they’re probably sitting on your to-do list right now. Maybe they’ve been there a couple of weeks, being put off over and over in hopes that inspiration will strike (no judgment!). Your year-end emails can be some of your biggest digital revenue generators of the year – if you do it right. And […]

How to Get Your Reactivation Email Campaign Started

October 4, 2019

If you have a digital strategy to reach your donors, growing your email list is likely a priority for you. After all, more subscribers = more money, right? But in the world of digital marketing, sometimes less is more. In fact, you can read a whole blog post by my fellow Good Worker Charlotte Field, […]

How to Optimize Your Fundraising Email Open Rate

May 20, 2019

The world of email marketing has never been more competitive – and inboxes have never been more cluttered. It’s getting harder to just get emails opened, never mind clicked. Donors won’t take any action if they don’t open the email! So today, I’m going to talk you through 4 key elements of email marketing that […]

Are You Ready for the April 21st Google Bombshell?

April 1, 2015

Google recently sent waves through the SEO community by announcing on the Google webmaster blog that they would be updating their mobile search rules to favour sites that are compatible with mobile devices effective April 21st, 2015. This means that as of April 21st if your website is not mobile-friendly you could see a major […]

5 Fundraising KPIs to Track for your Digital Program

March 10, 2015

Late last year, we launched the State of the Canadian Web Nation Report and one particular finding keeps on coming up again and again. Of the more than 500 charities we polled, only 18.99% report that they pay very close attention and are getting quite sophisticated using fundraising KPIs, benchmarks, and other goals to measure […]

Location, Location, Location

February 11, 2015

You are probably familiar with this real estate maxim. People who know the housing market business will always tell you that where a house is located is a HUGE determinant of its value. The same is true of your charity’s website – and especially the legacy giving section of your site. I look at legacy […]

Legacy Giving: It’s about the Donor, Not the Money!

September 16, 2014

Let’s start out this month’s tip on legacy giving by you allowing me to conduct a little experiment – with you as the guinea pig. I’m about to show you copy from two legacy giving website landing pages. Each of the two belongs to a Christian charity. Each charity’s target audience is people over 60 […]

Take the Survey! State of the Canadian Web Nation

January 13, 2014

Is your charity’s website terrific? Does it suck? How do you know? For the first time Good Works and Envision Online Media are offering you a chance to really know how your website stacks up against the sector – and against your competition. We’re going to do this with the first annual State of the […]

Hands on Social Media

November 29, 2011

We Good Workers are attending AFP Congress in Toronto this week, and I have the pleasure of presenting a social media workshop this afternoon. I’ve put together a set of slides that contain a gazbillion twitter, facebook and general social media resources. You can check them out by clicking here. If you aren’t at Congress, […]