ROI – The True Value of Your Direct Mail Program

September 13, 2019

  I started doing direct mail fundraising work in 1989 – that’s 30 years ago. While most of what makes direct mail (and all direct response channels for that matter) work hasn’t changed – like high personalization, great storytelling, compelling response devices, and powerful offers – there is one area that has changed quite a […]

How to Write Emails That Get Opened

May 20, 2019

The world of email marketing has never been more competitive – and inboxes have never been more cluttered. It’s getting harder to just get emails opened, never mind clicked. Donors won’t take any action if they don’t open the email! So today, I’m going to talk you through 4 key elements of email marketing that […]

Why the best year-end digital campaigns start right now

February 13, 2019

It’s no secret that the final few weeks of the year are a goldmine for charities and nonprofits. It’s when the majority of all the money we raise all year will be donated – when donors have philanthropy, generosity, and community on the brain. So, if you’re like most of my clients, you take advantage […]

How To Build A Better Email List In 2019

January 7, 2019

With the new year upon us, you may be mulling over what your New Year’s resolutions are going to be in 2019. Maybe you’re committing to hitting the gym 3 times a week. Maybe you want to learn a language, deepen a skill, or make a new friend. If you’re raising money through email – […]

Your practical guide to better digital fundraising

October 9, 2018

Email continues to be the greatest revenue driver in digital fundraising. But that also means that it’s become an incredibly cluttered, busy channel. Digital communications have gone the way of direct mail – quality and a holistic view make all the difference. You can’t just put out sub-par, sporadic messaging and expect the same response […]

3 Helpful Tips for Super Awesome Emails

July 30, 2018

If you’ve not yet jumped into the amazing world of digital fundraising, there’s no time like the present! Digital channels offer so many ways to connect with donors and drive revenue, and email is undoubtedly the biggest player in the digital realm. Whether you’re writing standalone appeals, stewardship pieces to show your donors some love, […]

How to Grow a Blooming Great Digital Program

May 28, 2018

Whether you’re just starting up a fledgling email program, or you’re already deep into the world of remarketing, I have the same advice for just about every digital fundraiser: Treat your program like a garden. It might sound a little crazy, but it’s true. Here’s why: Best practice digital programs have long-term commitment. You can’t […]

A Curated Collection of Charity Websites

November 26, 2014

Earlier on this month, I presented the results of the State of the Web Nation: Website Benchmarks for Canadian Charities at a CanadaHelps webinar. If you missed getting a copy of this awesomely useful document, you can download the benchmarks report here. And, if you missed the webinar you can watch it here. (Note: something […]

2014 State of the Canadian Web Nation Benchmark Report

November 11, 2014

About 90% of your major donors are visiting your website before making their first gift. But almost 1/2 of you don’t have a web strategy in place. Are you okay with this? Probably not. And you’ve probably heard stats like this before. You maybe even quote them. You also probably have no idea where they […]

3 Steps to Build the Case for a Mobile Donation Form

April 8, 2014

Have you taken a look at your website lately on a smartphone or an iPad? In a perfect world, your charity would have a responsive website. This means that your website would be optimally viewed on desktop computers, tablets and mobile phones alike. Can you navigate around without having pinch and pull to make the […]