How to build your annual direct mail plan in 8 easy steps

November 22, 2019

As fundraisers, we all know that the first signs of the holiday season mean it’s time to dive into planning meetings, campaign budgets, and spreadsheets. But I have good news to share! Direct mail isn’t dead. (You can see the research for yourself in Good Works’ State of the Direct Mail Nation 2019) The bad […]

Why You Shouldn’t Just Focus on the Shiny New Fundraising Trends

October 25, 2019

I’m a fundraising consultant. And, as a fundraising consultant, I’m involved in bidding on a lot of RFPs in the course of a year. These RFPs come from charities and NGOs who are looking for an agency partner that will add lots of value to their fundraising program. And usually, adding value means adding to […]

How to Integrate Your Multi-Channel Campaign

August 30, 2019

To run integrated campaigns, we need to communicate across channels and break down silos. These are increasingly common requests we hear from fundraisers across the sector. They’re also the right objectives to pursue! Donors today are communicating with people, companies, charities, and even government officials in every channel imaginable. If you’re going to build a […]

4 Helpful Hints For Better Direct Mail Packages

March 11, 2019

When the time comes to start planning and designing your next direct mail appeal, we all start with the lofty goal of coming up with the next stop-you-in-your-tracks, jaw-dropping, game-changing mailing package.  Back here in reality, it doesn’t take long for the rain cloud of ROI and budget constraints to wash out our award-winning package design parade.  […]

The Giving Report 2018 – Helping you stay in the know!

December 3, 2018

The Canada Helps Giving Report 2018 was recently released. If you haven’t had a chance to read it yet, I highly recommend that you do. For me, it certainly affirms what we see and experience in our day-to-day work with our clients. The Giving Report 2018 hits the mark in driving some very timely points […]

How Small Charities Can Win Big At Fundraising

October 29, 2018

Small charities are near and dear to my heart. They tend to be more agile and nimble. The small team of staff and volunteers usually have their hands directly involved in the work. There’s a lot of passion. There are so many strengths, but often smaller charities aren’t as good at using those strengths to […]

Want to raise more money and awareness?

August 13, 2018

“If only more people knew about us and the great work we do, we could raise so much more money.” As a fundraiser, how many times have you heard this? And be honest, you may have even uttered those words yourself in a moment of weakness. Wanting to raise awareness, educate and share the story […]

How To Achieve Awesomeness: A Summer Challenge for Fundraisers

June 18, 2018

We have a small tradition in our family – it’s the annual crafting of our summer “Poo-Butt List.” Now stick with me for a minute. Each summer we pull out a yellow pad of legal paper and gather around the kitchen table. We all toss out the wild things we’d like to do which can […]

Silk Purses and Silos

August 29, 2013

(NOTE: If you’re reading this blog, you’re probably a fundraiser. While I hope you get value from it, I want to confess that I didn’t write it for you. I wrote it for your CEO. I wrote it for your finance boss. I wrote it for your Board Chair and the members of your Board […]

Take a Sunday drive on the road to annual planning

November 12, 2012

Just about every business or fundraising book you pick up, workshop you attend, or professional you seek advice from, will tell you that you need a plan and show you how to build one. And so you should – no in fact – you must have a plan. You need to write it down, talk […]