How to Integrate Your Multi-Channel Campaign

August 30, 2019

To run integrated campaigns, we need to communicate across channels and break down silos. These are increasingly common requests we hear from fundraisers across the sector. They’re also the right objectives to pursue! Donors today are communicating with people, companies, charities, and even government officials in every channel imaginable. If you’re going to build a […]

Three Easy Tips That Will Make Your Donors Love You

June 14, 2019

Donor-centricity. Mention that term in a room full of fundraisers and you’ll always get lots of approving nods. We are very smart and highly attuned people. We fundamentally understand that great fundraising is never about us or our organizations and that donors give through us and not to us. In fact, in a perfect world, […]

Plan Ahead and Think About the Lead Time for Your Campaign

May 31, 2019

We are fast approaching the time of year when I will hear many of my clients say “I can’t believe you want to talk about our Holiday appeal now!  It’s the summer!  I’m too hot and sweaty to think about Christmas!”  This is not limited to Holiday mailings, either.  Throughout the year clients will ask […]

How to Create the Ultimate Donor Experience

February 25, 2019

You know how it feels when someone goes out of their way to help you, or when you get exceptionally good service? Those moments where you say ‘wow’ to yourself, and you smile? Think about the feeling that comes with the ‘wow’ – that warm glow, smiling inside feeling. Stop for a moment right now […]

How To Get Your Direct Mail Ducks in a Row

July 23, 2018

We’ve all been there. After a productive meeting with your team about your upcoming fundraising appeal, the creative ideas are bouncing off the walls. Full-coverage and full-colour imagery, a glossy stock, jazzy premiums… the possibilities are endless! Or so they seem – until you start the work, and either your budget, your timeline, or the […]

What Does Your Legacy Prospect Want?

March 25, 2014

Usually when I blog, I rant on about a subject that’s important to me. A subject that I hope is important to you too. But this time, I’m going to step aside and give the platform to someone who deserves to be listened to more carefully – and much more often. That person is your […]

Getting strategy straight!

November 15, 2012

It drives me nuts! People in our sector use jargon all the time to talk about strategy… ‘We’ve got a strategic plan.’ ‘We have four strategic priorities.’ ‘We’re doing a strategic consultation process with our stakeholders’. My problem with all this strategy-babble is that it’s usually NOT strategic at all! Now, when it comes to […]

Jingle Bells, Jingle Bells … it’s Christmas in July!

July 9, 2012

As I write this, it’s 34 degrees outside and in just a few hours, I’ll be heading to the cottage for a vacation. Long slow days of swimming, reading and (maybe) a few cocktails beckon. I can’t wait. But, it’s also the perfect time to think about Christmas. Wait, what? Yes, you heard me right. […]

Getting vision and mission straight

July 3, 2012

Many of us in the charitable sector are either ignorant or lazy when it comes to defining and articulating our vision and our mission statements. We mix them up, speak in jargon – and utterly fail to clarify the importance of our cause and the work we do. Here’s what I mean Let me share […]

Become a naked fundraiser

January 16, 2012

’m a big fan of Jamie Oliver, amazing cook, food advocate and revolutionary, and yes, inventor of The Naked Chef cookbooks and TV program. The idea behind The Naked Chef was to strip food down to its bare essentials – to prove that you don’t need to dress up ingredients or buy a load of […]