How to Create the Ultimate Donor Experience

February 25, 2019

You know how it feels when someone goes out of their way to help you, or when you get exceptionally good service? Those moments where you say ‘wow’ to yourself, and you smile? Think about the feeling that comes with the ‘wow’ – that warm glow, smiling inside feeling. Stop for a moment right now […]

How To Build A Story Bank In 7 Easy Steps

January 28, 2019

Didn’t you love it when you were little and your mom or dad read you bedtime stories? Are there movies or novels that have carved a niche in your heart as deeply meaningful to you? Do you love carrying on your family’s storytelling tradition with your own kids or grandkids? We all know intuitively that […]

How To Use The Phone To Make Powerful Connections With Your Donors

January 16, 2019

Who even talks on the phone anymore? Every year on my birthday, I wonder who’s going to call me. I appreciate getting emails and Facebook posts too. They remind me that people are thinking about me. But, when people call me to wish me a happy birthday, I feel truly loved. The telephone is an […]

Which Monthly Giving Campaign is Right for You?

November 14, 2018

Several months ago, I wrote about building a better monthly donor file for your organization. If you missed it, you can check it out here. Since then, a number of questions have come up about the different types of channels and campaigns available for monthly donor acquisition. Monthly donors remain some of the most valuable and sought-after […]

How Small Charities Can Win Big At Fundraising

October 29, 2018

Small charities are near and dear to my heart. They tend to be more agile and nimble. The small team of staff and volunteers usually have their hands directly involved in the work. There’s a lot of passion. There are so many strengths, but often smaller charities aren’t as good at using those strengths to […]

Your practical guide to better digital fundraising

October 9, 2018

Email continues to be the greatest revenue driver in digital fundraising. But that also means that it’s become an incredibly cluttered, busy channel. Digital communications have gone the way of direct mail – quality and a holistic view make all the difference. You can’t just put out sub-par, sporadic messaging and expect the same response […]

What Do Donors Really Want?

June 25, 2018

There have been several reports circulating over the last few months looking at charitable giving in Canada. These reports do a deep dive into how donors are feeling about charitable giving, donor motivations, what they want to receive from the charities and causes they choose to support, as well as things like how often they […]

How to Get Donors to Make a Second Gift

April 23, 2018

You just released a killer appeal into the donor universe and you know it’s going to yield big results. The donations start rolling in and you have made a dent in your acquisition target. Congratulations! Err… maybe hold that congratulations for a minute. Many seasoned fundraisers agree that a donor is not really yours until […]

The Legacy Stewardship Secret You Need To Know

October 16, 2017

I want to share a conversation I have with planned giving fundraisers all the time… We’re talking about the ways in which the charity in question can effectively market bequests to its donors. We get excited as we start to realize how much revenue we could generate – and how little it would cost to […]

Fundraising Trend #6: Show Me The Impact Of My Gift

August 21, 2017

I want to bring you into a room with me. It’s a board room – and around the long meeting table are seated 12 strangers. This is a donor focus group, and I’ve invited you to come, watch, and listen while I probe these donors for their thoughts and feelings about their charitable giving. I […]