Which Monthly Giving Campaign is Right for You?

November 14, 2018

Several months ago, I wrote about building a better monthly donor file for your organization. If you missed it, you can check it out here. Since then, a number of questions have come up about the different types of channels and campaigns available for monthly donor acquisition. Monthly donors remain some of the most valuable and sought-after […]

How Small Charities Can Win Big At Fundraising

October 29, 2018

Small charities are near and dear to my heart. They tend to be more agile and nimble. The small team of staff and volunteers usually have their hands directly involved in the work. There’s a lot of passion. There are so many strengths, but often smaller charities aren’t as good at using those strengths to […]

Your practical guide to better digital fundraising

October 9, 2018

Email continues to be the greatest revenue driver in digital fundraising. But that also means that it’s become an incredibly cluttered, busy channel. Digital communications have gone the way of direct mail – quality and a holistic view make all the difference. You can’t just put out sub-par, sporadic messaging and expect the same response […]

What Do Donors Really Want?

June 25, 2018

There have been several reports circulating over the last few months looking at charitable giving in Canada. These reports do a deep dive into how donors are feeling about charitable giving, donor motivations, what they want to receive from the charities and causes they choose to support, as well as things like how often they […]

How to Get Donors to Make a Second Gift

April 23, 2018

You just released a killer appeal into the donor universe and you know it’s going to yield big results. The donations start rolling in and you have made a dent in your acquisition target. Congratulations! Err… maybe hold that congratulations for a minute. Many seasoned fundraisers agree that a donor is not really yours until […]

The Legacy Stewardship Secret You Need To Know

October 16, 2017

I want to share a conversation I have with planned giving fundraisers all the time… We’re talking about the ways in which the charity in question can effectively market bequests to its donors. We get excited as we start to realize how much revenue we could generate – and how little it would cost to […]

Fundraising Trend #6: Show Me The Impact Of My Gift

August 21, 2017

I want to bring you into a room with me. It’s a board room – and around the long meeting table are seated 12 strangers. This is a donor focus group, and I’ve invited you to come, watch, and listen while I probe these donors for their thoughts and feelings about their charitable giving. I […]

5 Easy Ways To Get Multi-Channel Working For You

May 10, 2016

May is the month we’ve all been patiently waiting for. We’ve endured the April showers and we’re more than ready to welcome in the warmer weather. Around this time every year, we’re sitting down with clients and poring over results. For many, the fiscal year in only a couple of months in, but for all, […]

How do you thank your ‘everyday’ HERO?

July 8, 2014

Charities and non-profits are finally taking notice that their existing donors hold HUGE potential for larger, more meaningful giving than they may have thought. The problem is, charities are spending entirely too much time mapping out the ‘ask’, and not nearly enough time brainstorming ideas around appropriate stewardship and how to genuinely, deeply and appropriately […]

Online Stewardship for Your Donors

September 9, 2013

Last week I purchased my toddler a more powerful nightlight. She’s developed a sudden fear of the dark, and of the tigers she dreams about who apparently invade her room sometime between the hours of midnight and three in the morning. As I set the nightlight on the checkout counter, I had to decide how […]