Client Case Study: Texting Services with Kids Help Phone

September 20, 2019

Context As part of a larger strategy to leverage donors into higher orders of giving, Kids Help Phone began testing leadership direct response campaigns in 2016, to great success. Donors responded well to the highly-personalized appeals and tangible asks, designed to make them feel like a key partner in the work they were enabling through […]

Why Canadian Charities Suck at Mobile Fundraising

December 3, 2012

Smartphone penetration is nearing 50% in Canada.  But there’s been a 24% decrease in the number of organizations with an active text-to-give program.[1] Actually, according to Katherine Winchester [2] from the Mobile Giving Foundation Canada, a measly 114 Canadian charities have registered for mobile giving.2 I first thought I had heard that number incorrectly. Only, […]