How to Get Donors to Make a Second Gift

April 23, 2018

You just released a killer appeal into the donor universe and you know it’s going to yield big results. The donations start rolling in and you have made a dent in your acquisition target. Congratulations! Err… maybe hold that congratulations for a minute. Many seasoned fundraisers agree that a donor is not really yours until […]

How well do you thank your donors?

August 6, 2013

My colleagues and I have been talking a lot about stewardship these last few months, because it’s such an important part of the donor relationship. That’s why I’m so pleased that non-profits (including some of our clients) are paying closer attention to donor stewardship and accountability. Appropriately acknowledging a gift includes promptly thanking donors for […]

Thinking About Donor Retention?

July 9, 2013

If you’ve been to a fundraising conference lately, read an article or blog, or chatted with your colleagues you’ll know that retention is the current buzzword and biggest concern amongst fundraising professionals today.  And so it should be. The number one complaint donors have is accountability.  We’re not telling them where their money goes.  And […]

20 Ways to Build Donor Loyalty

February 20, 2013

On February 8, The Agitator ran a blog titled “Ten Ways to Build Donor Loyalty.” Here was the list they posted: Listen to your donors Share your good news Measure (and report) your success Survey your donors Leverage donor loyalty Involve donors in the cause Get social Customize your approach Recognize repeat donors Say thank […]

Now is a good time to add ‘Secret Donor’ to your job description

August 3, 2012

Ah, the dog days of summer. For most people, it’s a time to kick back, relax and enjoy time with family and friends. But for fundraisers, it’s also a great time to inspect your organization for leaks and cracks. One of the best ways to do this is by becoming a secret donor. I give […]

Spotlight “small” donors who share in a big way

December 7, 2011

A few weeks ago, we celebrated National Philanthropy Day. It’s an occasion to reflect upon the magic that happens when donors connect with the causes that matter to them. And often, it’s the large gifts we celebrate: the million dollar donation to the local hospital, or the volunteer who spearheads a $100 million capital campaign. Not that these gifts aren’t worth celebrating. They are. […]

A stewardship opportunity that you might be missing out on

October 12, 2011

Having been a fundraiser for longer than I’d care to admit, I’ve opened my fair share of BREs. I always looked forward to the replies that were a little different: ones that included a note from the donor; others where the donor or prospect took the time to correct all the grammatical errors in our […]

Just sayin’: Best not be a jerk to your donors

May 24, 2011

Let me take you back to March 25th.  If you’re like me, you probably already forgot that that was the day the Canadian government fell during a confidence vote on the budget. (I had to look it up – thanks again Wikipedia!). Unlike most elections, I admit I was mostly disinterested.  I am usually pretty […]

Make your own brand of delight

May 1, 2011

I chatted with a senior fundraiser recently who told me that the past month was devoted to meetings, budgets and planning.  There wasn’t time for talking with donors.  Sound familiar? Ever think about how grand it would be if all you had to do was steward donations.  If you could invest all your energy in […]

Donor thank you letters – are they killing your charity?

March 14, 2011

You probably learnt the value of manners at a pretty young age. How many times have you held a door for someone, or let someone go in the parking lot, without even a thank you? I bet you noticed when they didn’t. And you can be sure that if you aren’t thanking your donors for […]