Put Your Legacy Website to Work: Key Content In A Pandemic

May 15, 2020

As you’re no doubt experiencing, COVID-19 is impacting fundraising at every level – and legacy giving is no exception. But the impact isn’t quite what most of us expected! After all, we know that legacy giving is all about death avoidance, and that the pandemic was putting mortality front-and-center in donor’s brains. So, we expected […]

How to Integrate Your Multi-Channel Campaign

August 30, 2019

To run integrated campaigns, we need to communicate across channels and break down silos. These are increasingly common requests we hear from fundraisers across the sector. They’re also the right objectives to pursue! Donors today are communicating with people, companies, charities, and even government officials in every channel imaginable. If you’re going to build a […]

How to Grow a Blooming Great Digital Program

May 28, 2018

Whether you’re just starting up a fledgling email program, or you’re already deep into the world of remarketing, I have the same advice for just about every digital fundraiser: Treat your program like a garden. It might sound a little crazy, but it’s true. Here’s why: Best practice digital programs have long-term commitment. You can’t […]

The Website Check-up: Keeping Your Site In Top Form

December 13, 2016

Websites are a sticking point for many charities. They’re typically housed in one department or another, requiring a lot of collaboration to make updates or changes. As a result, those updates are often few and far between – which means a lot of charity websites are missing out on gifts and driving donors away. Here […]

Are You Ready for the April 21st Google Bombshell?

April 1, 2015

Google recently sent waves through the SEO community by announcing on the Google webmaster blog that they would be updating their mobile search rules to favour sites that are compatible with mobile devices effective April 21st, 2015. This means that as of April 21st if your website is not mobile-friendly you could see a major […]

Location, Location, Location

February 11, 2015

You are probably familiar with this real estate maxim. People who know the housing market business will always tell you that where a house is located is a HUGE determinant of its value. The same is true of your charity’s website – and especially the legacy giving section of your site. I look at legacy […]

A Curated Collection of Charity Websites

November 26, 2014

Earlier on this month, I presented the results of the State of the Web Nation: Website Benchmarks for Canadian Charities at a CanadaHelps webinar. If you missed getting a copy of this awesomely useful document, you can download the benchmarks report here. And, if you missed the webinar you can watch it here. (Note: something […]

2014 State of the Canadian Web Nation Benchmark Report

November 11, 2014

About 90% of your major donors are visiting your website before making their first gift. But almost 1/2 of you don’t have a web strategy in place. Are you okay with this? Probably not. And you’ve probably heard stats like this before. You maybe even quote them. You also probably have no idea where they […]

Is Your Website Working for Your Legacy Donors?

May 7, 2014

Your website is the single most important piece of marketing collateral for your organization. And, it’s likely also one of the most neglected or in need of a tune up. According to What Canadian Donors Want, a study released in by Ipsos Reid and the Association of Fundraising Professionals, 7 in 10 Canadians do some […]

3 Steps to Build the Case for a Mobile Donation Form

April 8, 2014

Have you taken a look at your website lately on a smartphone or an iPad? In a perfect world, your charity would have a responsive website. This means that your website would be optimally viewed on desktop computers, tablets and mobile phones alike. Can you navigate around without having pinch and pull to make the […]