Who We Are
Work We've Done

We’ll tell your story like it’s never been told before.

Welcome to Good Works

We’re your full-service fundraising agency, weaving together direct mail, digital, and legacy storytelling to inspire donors to support your mission

See Our Projects
Work With Us

“Working with Good Works is always a pleasure. They genuinely care about my charity’s work and helping us connect with our donors. They are passionate and dedicated and easy to work with.”

Amy Anastasopoulos, Manager, Direct Response Marketing, Nature Conservancy of Canada

Our Core Pillars of Work

Direct Mail

We’ll help you build a donor-centered, dynamic direct mail program that keeps donors giving – and generates revenue you can rely on.

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Digital

We’ll translate your story to the world of ads, emails, and social media, to create integrated donor journeys that cross channels and pull heartstrings.

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Legacy

We’ll translate your story to the world of ads, emails, and social media, to create integrated donor journeys that cross channels and pull heartstrings.

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Our Research

It starts with listening.

Ever wanted to read your donors’ minds? Now you can. Our research reveals what your donors think and feel about philanthropy – so you can build a fundraising program that’s truly donor-centered.

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Our Work

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Holly Wagg

Fraser Green

Charlotte Field

Jennifer Benedict

Melanie Scholz

Holly H. Paulin

Lindsay Thibault

Alison Turmelle

Ellie Sabourin

Phil Downs

Margaret Bigelow

Nadine Cheney

Sarah Mansell

Testimonials

Good Works challenged our perceptions of how we could communicate with a range of audiences, and found interesting ways to integrate our messaging across various channels. They pushed for great stories, and the result was creative that brought in strong results from an engaged audience that we know we can continue to develop!

‐ Melissa Shuker
Senior Development Officer, Annual Giving, Grand River Hospital Foundation

I love that Good Work is always looking for ways to improve, even when something is working well already! They celebrate our successes together, and then it’s back to what we can do better. I know that our Good Works team always has our back and is looking out for us.

‐ Neha Trivedi
Senior Development Officer, Annual Giving, Kids Help Phone

Our Good Works team didn’t just identify an issue – they figured out why it was happening and suggested workable solutions to fix it. I really appreciated that they looked at our whole program, not just the pieces, and thought about the donor experience from start to finish!

‐ Stephanie Miller
CFRE Senior Director, Community and Donor Development, The Ontario SPCA

Good Works took the time to learn who the MS Society really is, especially in the eyes of our donors. They were flexible, collaborative, and clearly dedicated to developing to best possible brochure for our team and our prospects.

‐ Cheryl Hanson
Assistant Vice President, Philanthropy and Campaign, MS Society of Canada

We rely on Good Works for their expertise, strategy and insight into what makes legacy donors tick.

‐ Maya Ahmad
WWF-Canada

This was a new undertaking for us, and Good Works was so thoughtful about every stage. They balanced our own resources and capacity with the needs and expectations of our new legacy leads, and we’re pleased with the final product.  We are uncovering new legacy donors as a result.

‐ Sandra Pimpao
Director of Development, Trans Canada Trail

Good Works is our strategic legacy partner. They bring a tremendous amount of expertise and value to our program. They support and guide us in delivering donor-centered legacy communications that propel us to achieve our overall fundraising goals.

‐ Ingrid Gingras
Director of Integrated Marketing, The Ottawa Hospital Foundation

The team at Good Works truly makes an effort to understand and embrace our mission, and helps us communicate to donors with sincerity and authenticity. They bring creative ideas to the table that invigorates our direct mail pieces, and makes them more engaging and fun.

‐ Michael Ragsdale
Manager, Annual Programs, Holland Bloorview

Good Works consistently delivers campaigns that are both fresh and strategic. They rise to Interval House’s desire for campaigns that stand out and engage our supporters boldly, taking calculated risks that are grounded in research and a breadth of experience. Our collaborative partnership allows us to be part of the process as we test new ideas and approaches to our fundraising.

‐ Rachel Ramkaran
Annual Giving & Communications Advisor, Interval House

Baking a Big Data Cake!

When we set about to bake our direct mail fundraising cake, it is easy to get excited about some of the higher-profile ingredients that go into the recipe. Things like the story and the artwork are important, don’t get me wrong… Important Ingredients That Make The Cake Rise For the sake of this baking metaphor, […]
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