We’ll tell your story like it’s never been told before.

Welcome to Good Works

We’re your full-service fundraising agency, weaving together direct mail, digital, and legacy storytelling to inspire donors to support your mission

"I truly believe that hiring Good Works has been the best decision in my entire fundraising career. They are the most knowledgeable, organized, and caring people. I am amazed at how much they have helped us improve our program. I have worked with many agencies over the years none of them even come close to Good Works."

Sarah Asgari, Director of Development at the Canadian Liver Foundation

Our Core Pillars of Work

Direct Mail

We’ll help you build a donor-centered, data-informed, dynamic direct mail program that renews and upgrades donors reliably – and generates revenue you can rely on.

Digital

We’ll use your stories as a common thread to  weave together video, email, ads, search and social, creating a giving experience, that crosses channels and pulls heartstrings.

Legacy

We’ll help you build your Legacy Factory, using our values-based approach to cultivate and steward extraordinary gifts from every-day donors.

Our Latest Research

2024 Direct Mail Benchmarks

The report you know, love, and lean on is BACK in 2024! From renewal rates and reactivation rates, to cost to acquire a donor and average gift from a mail donor, this report provides all-Canadian sector benchmarks for your mail program to measure up against. 

Our Work

Testimonials

A Statement from Good Works Regarding the Canada Post Strike

Most people living in Canada have absolutely no idea that Canada Post is vital to our sector and the work we do. For them, the strike is about parcels. For us, it’s about so much more. Charities use the mail. Extensively. Arguably, charities are one of the biggest users of bulk mail through their acquisition and house direct mail programs. In our 2024 Direct Mail benchmarks research report, we found that the median Canadian charity running a mail program sends about 33,000 pieces of mail a year (and this varies wildly: the 49 charities who participated in our report sent […]