We’ll tell your story like it’s never been told before.

Welcome to Good Works

We’re your full-service fundraising agency, weaving together direct mail, digital, and legacy storytelling to inspire donors to support your mission

"I truly believe that hiring Good Works has been the best decision in my entire fundraising career. They are the most knowledgeable, organized, and caring people. I am amazed at how much they have helped us improve our program. I have worked with many agencies over the years none of them even come close to Good Works."

Sarah Asgari, Director of Development at the Canadian Liver Foundation

Our Core Pillars of Work

Direct Mail

We’ll help you build a donor-centered, data-informed, dynamic direct mail program that renews and upgrades donors reliably – and generates revenue you can rely on.


We’ll use your stories as a common thread to  weave together video, email, ads, search and social, creating a giving experience, that crosses channels and pulls heartstrings.


We’ll help you build your Legacy Factory, using our values-based approach to cultivate and steward extraordinary gifts from every-day donors.

Our Latest Research

Coming Soon: 2024 Direct Mail Benchmarks

The report you know, love, and lean on is BACK in 2024! From renewal rates and reactivation rates, to cost to acquire a donor and average gift from a mail donor, this report provides all-Canadian sector benchmarks for your mail program to measure up against. 

Our Work


3 Questions to Ask Yourself When You’re Building Your Annual Fundraising Plan

For many of us fundraisers, we’re not far off that magical time of the year: planning season. The time of year when we evaluate this year’s progress and learnings, decide what to stop, start, and continue next year, and develop our all-important budgets and projections. If annual planning isn’t your jam – or you don’t know where to start – fear not. Here are 3 core questions you can ask to guide planning discussions, frame your thinking, and develop a data-driven strategy for your fundraising. If you do it right, you can build a plan that won’t just carry you […]