Who We Are
Work We've Done

We’ll tell your story like it’s never been told before.

Welcome to Good Works

We’re your full-service fundraising agency, weaving together direct mail, digital, and legacy storytelling to inspire donors to support your mission

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Work With Us

"I truly believe that hiring Good Works has been the best decision in my entire fundraising career. They are the most knowledgeable, organized, and caring people. I am amazed at how much they have helped us improve our program. I have worked with many agencies over the years none of them even come close to Good Works."

Sarah Asgari, Director of Development at the Canadian Liver Foundation

Our Core Pillars of Work

Direct Mail

We’ll help you build a donor-centered, data-informed, dynamic direct mail program that renews and upgrades donors reliably – and generates revenue you can rely on.
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Digital

We’ll use your stories as a common thread to  weave together video, email, ads, search and social, creating a giving experience, that crosses channels and pulls heartstrings.
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Legacy

We’ll help you build your Legacy Factory, using our values-based approach to cultivate and steward extraordinary gifts from every-day donors.
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Our Research

It starts with listening.

Ever wanted to read your donors’ minds? Now you can. Our research reveals what your donors think and feel about philanthropy – so you can build a fundraising program that’s truly donor-centered.

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Our Work

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Holly Wagg

Fraser Green

Charlotte Field

Jennifer Benedict

Melanie Scholz

Phil Downs

Angie Caunce

Megan Feltham

Lindsay Thibault

Cindy Han

Alison Turmelle

Marwa El Morsi

Nadine Cheney

Kelly Heaslip

Sarah Mansell

Greg Cosgrove

Stephanie Addei

Tighearnán Walker

Maureen Forrester

Andrew Warren

Testimonials

When we had a transition in staff, Good Works stepped in to help and didn’t miss a beat. They listened, asked the right questions, and helped us to surpass our fundraising goals. They guided our team through the direct mail process and shared valuable knowledge that we can continue to use for years to come.

‐ Caitlin Nicholls
Associate Director, Annual Giving at Ontario SPCA

I truly believe that hiring Good Works has been the best decision I have made in my entire fundraising career. They are the most knowledgeable, organized, and caring people. I am amazed at how much they have helped us improve our program. I have worked with many agencies over the years none of them even come close to Good Works.

‐ Sarah Asgari
Director of Development, Canadian Liver Foundation

Good Works challenged our perceptions of how we could communicate with a range of audiences, and found interesting ways to integrate our messaging across various channels. They pushed for great stories, and the result was creative that brought in strong results from an engaged audience that we know we can continue to develop!

‐ Melissa Shuker
Senior Development Officer, Annual Giving, Grand River Hospital Foundation

I love that Good Works is always looking for ways to improve, even when something is working well already! They celebrate our successes together, and then it’s back to what we can do better. I know that our Good Works team always has our back and is looking out for us.

‐ Neha Trivedi
Senior Development Officer, Annual Giving, Kids Help Phone

Our Good Works team didn’t just identify an issue – they figured out why it was happening and suggested workable solutions to fix it. I really appreciated that they looked at our whole program, not just the pieces, and thought about the donor experience from start to finish!

‐ Stephanie Miller
CFRE Senior Director, Community and Donor Development, The Ontario SPCA

Good Works took the time to learn who the MS Society really is, especially in the eyes of our donors. They were flexible, collaborative, and clearly dedicated to developing to best possible brochure for our team and our prospects.

‐ Cheryl Hanson
Assistant Vice President, Philanthropy and Campaign, MS Society of Canada

We rely on Good Works for their expertise, strategy and insight into what makes legacy donors tick.

‐ Maya Ahmad
WWF-Canada

This was a new undertaking for us, and Good Works was so thoughtful about every stage. They balanced our own resources and capacity with the needs and expectations of our new legacy leads, and we’re pleased with the final product.  We are uncovering new legacy donors as a result.

‐ Sandra Pimpao
Director of Development, Trans Canada Trail

Good Works is our strategic legacy partner. They bring a tremendous amount of expertise and value to our program. They support and guide us in delivering donor-centered legacy communications that propel us to achieve our overall fundraising goals.

‐ Ingrid Gingras
Director of Integrated Marketing, The Ottawa Hospital Foundation

The team at Good Works truly makes an effort to understand and embrace our mission, and helps us communicate to donors with sincerity and authenticity. They bring creative ideas to the table that invigorates our direct mail pieces, and makes them more engaging and fun.

‐ Michael Ragsdale
Manager, Annual Programs, Holland Bloorview

Your integrated fundraising campaign puzzle and the big picture

Your integrated fundraising campaign is like a puzzle. Each piece – the great story, the channels you choose to deliver that story, the clear and compelling call to donate; all of that and more – comes together to create a big picture (that is, a powerful giving experience for your donors!). But there’s another ‘big picture’ that your fundraising puzzle shows you – and it can be a trickier one to see. When you mix together mail, email, search, social, website, video, phone, and any other channels to create a multi-channel donor journey, you will also need to look at […]
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