We’ll tell your story like it’s never been told before.

Welcome to Good Works

We’re your full-service fundraising agency, weaving together direct mail, digital, and legacy storytelling to inspire donors to support your mission

"I truly believe that hiring Good Works has been the best decision in my entire fundraising career. They are the most knowledgeable, organized, and caring people. I am amazed at how much they have helped us improve our program. I have worked with many agencies over the years none of them even come close to Good Works."

Sarah Asgari, Director of Development at the Canadian Liver Foundation

Our Core Pillars of Work

Direct Mail

We’ll help you build a donor-centered, data-informed, dynamic direct mail program that renews and upgrades donors reliably – and generates revenue you can rely on.


We’ll use your stories as a common thread to  weave together video, email, ads, search and social, creating a giving experience, that crosses channels and pulls heartstrings.


We’ll help you build your Legacy Factory, using our values-based approach to cultivate and steward extraordinary gifts from every-day donors.

Our Research

It starts with listening.

Ever wanted to read your donors’ minds? Now you can. Our research reveals what your donors think and feel about philanthropy – so you can build a fundraising program that’s truly donor-centered.

Our Work


Your 2022 Canadian Direct Mail Benchmarks Report Is Here

Are you wondering how direct mail fared in the second year of the pandemic? Are you looking for reliable, Canadian-made direct mail metrics to benchmark against? Well look no further than the 2022 Canadian Direct Mail Benchmarks Report. It’s ready for your viewing pleasure, and you can download it right now (for free!) DOWNLOAD NOW […]