We’ll tell your story like it’s never been told before.

Welcome to Good Works

We’re your full-service fundraising agency, weaving together direct mail, digital, and legacy storytelling to inspire donors to support your mission

"I truly believe that hiring Good Works has been the best decision in my entire fundraising career. They are the most knowledgeable, organized, and caring people. I am amazed at how much they have helped us improve our program. I have worked with many agencies over the years none of them even come close to Good Works."

Sarah Asgari, Director of Development at the Canadian Liver Foundation

Our Core Pillars of Work

Direct Mail

We’ll help you build a donor-centered, data-informed, dynamic direct mail program that renews and upgrades donors reliably – and generates revenue you can rely on.


We’ll use your stories as a common thread to  weave together video, email, ads, search and social, creating a giving experience, that crosses channels and pulls heartstrings.


We’ll help you build your Legacy Factory, using our values-based approach to cultivate and steward extraordinary gifts from every-day donors.

Our Latest Research

Coming Soon: 2024 Direct Mail Benchmarks

The report you know, love, and lean on is BACK in 2024! From renewal rates and reactivation rates, to cost to acquire a donor and average gift from a mail donor, this report provides all-Canadian sector benchmarks for your mail program to measure up against. 

Our Work


Direct Mail Fundraising in 2024 – What the Benchmarks Tell Us

We know you’ve been patiently waiting, and it’s finally here –  the 2024 Canadian Direct Mail Benchmarks Report  is now ready for you to download and discover! The Cole’s Notes, you ask? TLDR: This year’s benchmarks are relatively flat, with minor swings up or down for the majority of indicators. Direct mail fundraisers, you’ve weathered the storms of pandemic fundraising, and you’ve arrived at your new normal. Download the report What’s the role that DM Benchmarks 2024 plays in the story of direct mail fundraising? This is my fifth DM Benchmarks report, so I’ve seen a thing or two. Every year, […]