We’ll tell your story like it’s never been told before.

Welcome to Good Works

We’re your full-service fundraising agency, weaving together direct mail, digital, and legacy storytelling to inspire donors to support your mission

"I truly believe that hiring Good Works has been the best decision in my entire fundraising career. They are the most knowledgeable, organized, and caring people. I am amazed at how much they have helped us improve our program. I have worked with many agencies over the years none of them even come close to Good Works."

Sarah Asgari, Director of Development at the Canadian Liver Foundation

Our Core Pillars of Work

Direct Mail

We’ll help you build a donor-centered, data-informed, dynamic direct mail program that renews and upgrades donors reliably – and generates revenue you can rely on.


We’ll use your stories as a common thread to  weave together video, email, ads, search and social, creating a giving experience, that crosses channels and pulls heartstrings.


We’ll help you build your Legacy Factory, using our values-based approach to cultivate and steward extraordinary gifts from every-day donors.

Our Latest Research

Coming Soon: 2024 Direct Mail Benchmarks

The report you know, love, and lean on is BACK in 2024! From renewal rates and reactivation rates, to cost to acquire a donor and average gift from a mail donor, this report provides all-Canadian sector benchmarks for your mail program to measure up against. 

Our Work


Testing for fundraising campaigns: How to get results you can rely on

If there’s one thing that I’ve learned in my 10+ years working in the charitable sector, it is: You are not your donor. It can be a hard truth, I know! But at the end of the day, it doesn’t matter what I like, what you like, or what your CEO likes; it matters what donors respond to. And if there’s another thing I’ve learned, it’s that donors will often surprise you! What works for one organization (or even one group of donors within an organization) may totally bomb for another. So, how do you figure out what makes your […]