We’ll tell your story like it’s never been told before.

Welcome to Good Works

We’re your full-service fundraising agency, weaving together direct mail, digital, and legacy storytelling to inspire donors to support your mission

"I truly believe that hiring Good Works has been the best decision in my entire fundraising career. They are the most knowledgeable, organized, and caring people. I am amazed at how much they have helped us improve our program. I have worked with many agencies over the years none of them even come close to Good Works."

Sarah Asgari, Director of Development at the Canadian Liver Foundation

Our Core Pillars of Work

Direct Mail

We’ll help you build a donor-centered, data-informed, dynamic direct mail program that renews and upgrades donors reliably – and generates revenue you can rely on.


We’ll use your stories as a common thread to  weave together video, email, ads, search and social, creating a giving experience, that crosses channels and pulls heartstrings.


We’ll help you build your Legacy Factory, using our values-based approach to cultivate and steward extraordinary gifts from every-day donors.

Our Research

It starts with listening.

Ever wanted to read your donors’ minds? Now you can. Our research reveals what your donors think and feel about philanthropy – so you can build a fundraising program that’s truly donor-centered.

Our Work


The 2023 Canadian Direct Mail Benchmarks Report is here

In the 2023 edition of our Canadian Direct Mail Benchmarks Report we cover a lot of ground. Along the way, we tackle the questions stuck in your fundraising head like 2000s pop songs. How? Our research team used data from participant organizations to uncover key takeaways and sector-defining insights. I’ve spent a lot of time […]