Born and raised in Lebanon, I grew up surrounded by family and friends who taught me the power of collective support. In 2020, I made the life-changing move to Canada, looking for new opportunities and a brighter future. That journey strengthened my drive to use strategic communication to create real, positive change.
As a former Boy Scout, I learned early on that helping others builds stronger communities. Whether organizing fun-day events for orphaned children or joining environmental initiatives, I discovered how meaningful service can be—and how it continues to guide the way I show up for others today.
My path into digital marketing grew from that same desire to help. I earned a bachelor’s degree in advertising and marketing, followed by a graduate certificate in Brand Management from Algonquin College. After entering the workforce in Canada, I realized I wanted my skills to support something bigger than myself. That’s what led me to digital fundraising and to working with charities committed to making a real impact.
Today, my mission remains clear: to use digital marketing as a force for good. I blend creative storytelling with data-driven strategies to help organizations reach the right audience and motivate them to take action.
Outside of Good Works, you’ll find me skiing, enjoying nature, binge-watching a good series, and spending time with friends. And if you ever need recommendations for great slopes or great shows—I’ve probably got a few, and yes, I’m happy to share my favorites.