Home - Good Works

We’ll tell your story like it’s never been told before.

Welcome to Good Works

We’re your full-service fundraising agency, weaving together direct mail, digital, and legacy storytelling to inspire donors to support your mission

"I truly believe that hiring Good Works has been the best decision in my entire fundraising career. They are the most knowledgeable, organized, and caring people. I am amazed at how much they have helped us improve our program. I have worked with many agencies over the years none of them even come close to Good Works."

Sarah Asgari, Director of Development at the Canadian Liver Foundation

Our Core Pillars of Work

Direct Mail

We’ll help you build a donor-centered, data-informed, dynamic direct mail program that renews and upgrades donors reliably – and generates revenue you can rely on.

Digital

We’ll use your stories as a common thread to weave together video, email, ads, search and social, creating a giving experience, that crosses channels and pulls heartstrings.

Legacy

We’ll help you build your Legacy Factory, using our values-based approach to cultivate and steward extraordinary gifts from every-day donors.

Our Latest Research

2024 Direct Mail Benchmarks

The report you know, love, and lean on is BACK in 2024! From renewal rates and reactivation rates, to cost to acquire a donor and average gift from a mail donor, this report provides all-Canadian sector benchmarks for your mail program to measure up against.

Grand River Hospital Foundation - Integrated Year End Campaign

Our Work

Holly Wagg

Fraser Green

Charlotte Field

Jennifer Benedict

Melanie Scholz

Phil Downs

Angie Caunce-Paull

Lindsay Thibault

Cindy Han

Alison Turmelle

Marwa El Morsi

Nadine Cheney

Kelly Heaslip

Sarah Mansell

Greg Cosgrove

Stephanie Addei

Maureen Forrester

Andrew Warren

Aaron Green

Testimonials

Good Works took a significant amount of information that we provided to them about the specific project, distilled it down to a concise and compelling fundraising case that was appropriate for our mid-level donors, and presented it in an eye-catching proposal. They also made data segmentation recommendations for Year 2 that resulted in increased revenue. We also leveraged these data segments for an integrated campaign that included Digital and Telemarketing.

‐ Stephanie Oke
Retention Manager at Save the Children

We’ve partnered with Good Works on our direct mail program for many years now, and they continue to bring new, fresh ideas to the table to steward and inspire our donors. They know how to be creative and effective without blowing the budget.

‐ SOS Children's Villages Canada

When we had a transition in staff, Good Works stepped in to help and didn’t miss a beat. They listened, asked the right questions, and helped us to surpass our fundraising goals. They guided our team through the direct mail process and shared valuable knowledge that we can continue to use for years to come.

‐ Caitlin Nicholls
Associate Director, Annual Giving at Ontario SPCA

I truly believe that hiring Good Works has been the best decision I have made in my entire fundraising career. They are the most knowledgeable, organized, and caring people. I am amazed at how much they have helped us improve our program. I have worked with many agencies over the years none of them even come close to Good Works.

‐ Sarah Asgari
Director of Development, Canadian Liver Foundation

Good Works challenged our perceptions of how we could communicate with a range of audiences, and found interesting ways to integrate our messaging across various channels. They pushed for great stories, and the result was creative that brought in strong results from an engaged audience that we know we can continue to develop!

‐ Melissa Shuker
Senior Development Officer, Annual Giving, Grand River Hospital Foundation

I love that Good Works is always looking for ways to improve, even when something is working well already! They celebrate our successes together, and then it’s back to what we can do better. I know that our Good Works team always has our back and is looking out for us.

‐ Neha Trivedi
Senior Development Officer, Annual Giving, Kids Help Phone

Our Good Works team didn’t just identify an issue – they figured out why it was happening and suggested workable solutions to fix it. I really appreciated that they looked at our whole program, not just the pieces, and thought about the donor experience from start to finish!

‐ Stephanie Miller
CFRE Senior Director, Community and Donor Development, The Ontario SPCA

Good Works took the time to learn who the MS Society really is, especially in the eyes of our donors. They were flexible, collaborative, and clearly dedicated to developing to best possible brochure for our team and our prospects.

‐ Cheryl Hanson
Assistant Vice President, Philanthropy and Campaign, MS Society of Canada

We rely on Good Works for their expertise, strategy and insight into what makes legacy donors tick.

‐ Maya Ahmad
WWF-Canada

This was a new undertaking for us, and Good Works was so thoughtful about every stage. They balanced our own resources and capacity with the needs and expectations of our new legacy leads, and we’re pleased with the final product. We are uncovering new legacy donors as a result.

‐ Sandra Pimpao
Director of Development, Trans Canada Trail

That Was Then, This Is Now – Some Thoughts on Legacy Giving 20 Years Down the Road

I’ll never forget reading those poll results way back in 2004. If there was one pivotal moment in my career in philanthropy, that was it! My Good Works partners and I had polled Canadian direct mail donors to probe their willingness to leave charitable gifts in their wills – and found that the Canadian legacy gift market was WAY bigger than anyone had anticipated up to that point. From that moment on, my biggest single professional goal was to persuade annual giving fundraisers to see the incredible legacy gift potential among their $50 and $100 donors. Early Lessons In those […]