Last modified: April 1, 2025
At Good Works, we see thoughtfully-used AI as a powerful tool to improve fundraising across the charitable sector. AI can boost capacity, cut down on repetitive tasks, and make our work more purposeful for our team and our clients.
We also believe AI can be ethically harnessed to help smaller non-profits compete with large charities, and the for-profit sector, like never before. AI can power a higher level of personalization in fundraising, at a much lower cost. With donor journeys that are uniquely tailored to a person’s connection to your cause, and your charity, you’ll create deeper engagement, more meaningful connection, and greater generosity from your supporters.
We also know that, as with emerging technology, we have a responsibility to use AI with a harm reduction lens. This policy lays out the framework by which we will, and will not, use AI at Good Works.
When we talk about AI at Good Works, we mean computer systems and algorithms that can simulate human-like cognitive functions such as learning, problem-solving, reasoning, perception, and language understanding.
We think of AI as a really, really smart intern. It will always require the direction, judgment, discretion, and review of an expert – often, more than one – to mitigate risk, catch bias, and ensure the final product is what you’d expect from Good Works.
At Good Works, we may collaborate with AI on tasks such as background research, brainstorming, formatting, copywriting, personalization, editing, and results analysis. Our designers may also use AI tools to assist in their design process.
Our team works alongside Glitter—our custom-built, private and secure, AI tool—to develop compelling, donor-centered content. Glitter is integrated with enterprise AI models, like Claude and ChatGPT, to support in copywriting. This allows us to refine content while ensuring client and donor data remains protected.
Just as every Good Works team member is trained in our human-centered, story-driven fundraising approach, we’ve trained Glitter to apply these best practices, too. Glitter is a collaborative tool, meaning a human shapes, prompts, and reviews all content before it is shared with clients.
AI Disclosure: Some written or visual content created by Good Works may have been assisted by AI, in line with our ethical guidelines.