Choosing The Best Imagery For A Killer Direct Mail Campaign
How much thought goes into the creative of an appeal? In short … a lot! Direct mail projects are centred around compelling
The Good Works Goldfish
How much thought goes into the creative of an appeal? In short … a lot! Direct mail projects are centred around compelling
I saw lots of fun end-of-year, and end-of-decade, lists going around near the end of 2019, but I never saw a list
Maintenance is part of our daily lives whether we like it or not. Visiting the dentist twice a year, regular oil changes
If you have a digital strategy to reach your donors, growing your email list is likely a priority for you. After all,
Planning a good direct mail appeal has many components – strategy, data, creative, artwork, suppliers, and timelines, just to name a few. With
To run integrated campaigns, we need to communicate across channels and break down silos. These are increasingly common requests we hear from
Communication and Connection As fundraisers, we’re always trying to find the best possible way to communicate with our donors. Sometimes it seems
Curing diseases. Ending starvation. Protecting our environment. Charities are taking on some of the biggest challenges of today’s world. As fundraisers, we’re
SO MUCH MEDIA!! I know I don’t need to tell you how pervasive all the media we consume is. It’s littered with
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