A 7-point guide to kick-starting your mid-level program!
If like me you’ve been a fundraiser for a while, you’ve heard mid-level donor and mid-level giving program come up a few
The Good Works Goldfish
If like me you’ve been a fundraiser for a while, you’ve heard mid-level donor and mid-level giving program come up a few
It’s no secret that new donors are worth their weight in gold – sometimes literally (Yes, acquisition campaigns are expensive!). Acquiring a
How to Write Direct Mail for Donors Who Don’t Read Direct Mail 💌 Here at Good Works, we’re passionate about sharing emotional
It’s August. For some, that means sweltering days spent in the pool, in the lake, or in the air conditioning. But for
How much thought goes into the creative of an appeal? In short … a lot! Above all, direct mail projects are centered
A great thank you letter is more than just good manners and basic donor care. Consider it another tool you can use
While donor retention is a key component to a successful annual giving program, there will always be donors who simply cannot renew
I saw lots of fun end-of-year, and end-of-decade, lists going around near the end of 2019, but I never saw a list
Maintenance is part of our daily lives whether we like it or not. Visiting the dentist twice a year, regular oil changes
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