If It Sounds Too Good To Be True…
When I was a kid, my mother had a favourite saying that she’d pull out and use on us every once in
When I was a kid, my mother had a favourite saying that she’d pull out and use on us every once in
Testing, Testing, 1, 2, 3… Are your direct mail response rates a little soft? Is your acquisition program not bringing you the
As fundraisers, we all know that the first signs of the holiday season mean it’s time to dive into planning meetings, campaign
Year-end emails: they’re probably sitting on your to-do list right now. Maybe they’ve been there a couple of weeks, being put off
I’m a fundraising consultant. And, as a fundraising consultant, I’m involved in bidding on a lot of RFPs in the course of
Imagine you’ve just made your first gift to a charity. You’re feeling pretty excited about it all! It’s a cause that you’ve
If you have a digital strategy to reach your donors, growing your email list is likely a priority for you. After all,
Planning a good direct mail appeal has many components – strategy, data, creative, artwork, suppliers, and timelines, just to name a few. With
Context As part of a larger strategy to leverage donors into higher orders of giving, Kids Help Phone began testing leadership direct
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