Navigating Direct Mail Production in 2022
As we approach the end of 2021, our uncertain future seems more uncertain than it has before. As if the emergence of
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Should you use Facebook’s dynamic creative for your next fundraising campaign?
It’s officially November, which means fundraisers everywhere are gorging on discount Halloween candy and feverishly finalizing their year-end campaigns. And with multi-channel
3 Direct Mail Fundraising Lessons From The Statue of Liberty
Have you ever heard the story of how fundraising helped to build the Statue of Liberty? It’s a tale that’s roughly 150
A 7-point guide to kick-starting your mid-level program!
If like me you’ve been a fundraiser for a while, you’ve heard mid-level donor and mid-level giving program come up a few
Consider Your Donor Database Movement While You Plan for the Future
Let me start off by apologizing for the bad news that I am about to share; summer is coming to an end.
Storytelling in Fundraising: A Guide for Skeptics
It may surprise you, but there are professionals in the charitable sector who think using a storytelling approach in fundraising is a
A Quick Refresher on Loving Your Donors
You are likely far from embracing the fall and you’re hopefully still in denial that winter soon follows. But as a fundraiser,
Is It Time to Update Your Legacy Giving Web Content?
Did you catch our recent webinar on planned giving and the pandemic? If not, you should know that the pandemic influenced a
Find the time to say thank you: 5 tips to completing new donor thank you calls
It’s no secret that new donors are worth their weight in gold – sometimes literally (Yes, acquisition campaigns are expensive!). Acquiring a
