What fundraisers actually need to know about Vitalik Buterin’s $1B cryptocurrency donation
On May 11, 2021 Vitalik Buterin shocked the philanthropic world when he donated $1.2 billion (USD) worth of Shiba Inu cryptocurrency to
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Let Your Donors be the Jury
I’ve been a partner at Good Works for 25 years now. But, before I became a Good Worker, I was a client
5 Facebook Ad Campaign Tests You Should Try Today
More of our clients, and charities in general, are dipping their toes (or fully diving in!) to advertising on Facebook. Since we
My Big Benchmarks Surprise
Poor direct mail. It’s been the unpopular cousin of other fundraising channels in many people’s minds for years now. To many fundraisers,
Unlocking the Power of Donor Surveys
What single, magical tool can help you generate revenue, deepen donor loyalty, uncover donor interests, upgrade giving, AND find new leads? You
Introducing the 2021 Canadian Direct Mail Benchmarks Report
The wait is over! For those of you looking for up-to-date, pandemic-proof, all-Canadian direct mail benchmarks, look no further. The 2021 Canadian
Baking a Big Data Cake!
When we set about to bake our direct mail fundraising cake, it is easy to get excited about some of the higher-profile
How you can prepare for the greatest wealth transfer in Canada’s history
Sooner than you think, it’ll be crucial for you to better understand the giving behaviours of Gen Xers and Millennials. From 2016
How well do you REALLY know your legacy donors?
In the world of fundraising, a legacy gift is valued as the pinnacle of giving. It is the coveted brass ring for
