Reflecting on 20 years of legacy fundraising at Good Works
I remember my ‘aha moment’ like it was yesterday. I was at a CAGP event at Saint Paul University in Ottawa. It
I remember my ‘aha moment’ like it was yesterday. I was at a CAGP event at Saint Paul University in Ottawa. It
Let me start off by apologizing for the bad news that I am about to share; summer is coming to an end.
What single, magical tool can help you generate revenue, deepen donor loyalty, uncover donor interests, upgrade giving, AND find new leads? You
When we set about to bake our direct mail fundraising cake, it is easy to get excited about some of the higher-profile
We’ve all had it happen. Things are humming along and all the ducks are waddling along in their rows when BAM! Printing
Communication and Connection As fundraisers, we’re always trying to find the best possible way to communicate with our donors. Sometimes it seems
Spring is upon us and many organizations are starting to look back at the past year’s performance. How was your 2018? How
Do you dread the point in your direct mail appeal production process where it comes time to review your variable proofs? Would
It’s an almost mythical number that comes up in team meetings and budget discussions: donor Lifetime Value. When mentioned, heads nod. Everyone
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