Testing for fundraising campaigns: How to get results you can rely on
If there’s one thing that I’ve learned in my 10+ years working in the charitable sector, it is: You are not your
If there’s one thing that I’ve learned in my 10+ years working in the charitable sector, it is: You are not your
It’s time: we’re headed into the calendar year-end. If you’re anything like us, the chaos is in full swing! So, let us
It has been a little while since I last reported on the state of direct mail production. In that time, direct mail
In the 2023 edition of our Canadian Direct Mail Benchmarks Report we cover a lot of ground. Along the way, we tackle
Soon my fellow Good Workers and I will be releasing this year’s Canadian Direct Mail Benchmarks Report. As I was looking a
Are you wondering how direct mail fared in the second year of the pandemic? Are you looking for reliable, Canadian-made direct mail
Here at Good Works, we’re all about relationships — more specifically, the relationships you build with your donors. We always encourage our
Ok, I realize I’m a little late to the game in sharing resolutions for 2022, but one of MY resolutions was to
So, how did your direct mail program do this year? That’s the question that’s on every mail fundraiser’s mind as we head
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