In crafting this legacy brochure, we faced an interesting challenge – one that many health charities will know all too well: how

When the donor gets this package, the first thing they see is a cover letter from Megan Leslie, the President & CEO.

In a project like this, choosing the right stories and storytellers was key. We spoke with legacy donors and internal stakeholders to

Good Works employs a story-based approach to legacy mailings targeted to direct mail donors. Given that 75% of gifts in wills in