DM Benchmarks
Your Direct Mail Program’s Annual Check-up This report gives you a fast and easy way to do a check-up on your direct
Research
Your Direct Mail Program’s Annual Check-up This report gives you a fast and easy way to do a check-up on your direct
So, who are these donors? Where is the money coming from? What does it mean to legacy marketers? Those are exactly the
Why Direct Mail Is Still Worth The Investment We hear it from clients every day – leadership is constantly questioning the math
We wanted to know more about the ‘who’ and ‘how’ of legacy web content. So, in true Good Works fashion, we combined
What makes a great charity website? The reality is – a lot. From targeting the right audience and speaking to them the
If you really understand the inner workings of the donor’s brain, you’ll understand that the gift is the result of a two-step
How you can build donor loyalty It’s simple: in a world where acquiring a new donors costs more than ever, loyal donors
You Can Harness The Power of Persuasion Lots of fundraisers create legacy marketing campaigns that are designed to identify bequests that donors
What Motivates Mid-level Donors to Give? There’s a revenue increase hiding right under your nose. And if you can tell the right
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