Direct Mail Benchmarks


Direct Mail


Direct Mail Benchmarks for Canadian Charities

Want to know how your direct mail program is performing? Finally, you find out. With data from more than 50 Canadian charities, you can compare your organization against the sector – and see where you really stand

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Your Direct Mail Program’s Annual Check-up

This report gives you a fast and easy way to do a check-up on your direct mail program’s performance.

We’ve identified the metrics that matter most to fundraisers like you – from average gift and response rates, to gift frequency and total revenue raised. You’ll discover where you’re outperforming the sector, where you’re right on target, and where you’ve got faults that you need to shore up (hint: Good Works can help!).

With direct mail benchmarks made especially for Canadian charities, you’ll be able to build and grow the sustainable, thriving program of your dreams!


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Whether you’re ready to take your direct mail program to the next level, dive into the world of digital direct response, or launch the legacy giving program of your dreams, Good Works is here to help you.