Why Direct Mail Is Still Worth The Investment
We hear it from clients every day – leadership is constantly questioning the math on investing into direct mail when the returns are so small.
But are they, really? If you’re a direct mail fundraising, you know how important that unrestricted revenue is to your organization’s bottom line – even if it’s often overlooked!
Your challenge today is to convince those who aren’t fully literate in direct response fundraising that continued investments in the mail are worthwhile. We’ve done this research to give you sound, objective information to base your decisions on.