State of the Direct Mail Nation


Direct Mail


You’ve heard it a million times: direct mail is dying. Right?

Wrong. And we’ve got the data to prove it. If you want the facts – not fiction! – on how many donors actually still give through the mail, this is the report for you.

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Why Direct Mail Is Still Worth The Investment

We hear it from clients every day – leadership is constantly questioning the math on investing into direct mail when the returns are so small.

But are they, really? If you’re a direct mail fundraising, you know how important that unrestricted revenue is to your organization’s bottom line – even if it’s often overlooked!

Your challenge today is to convince those who aren’t fully literate in direct response fundraising that continued investments in the mail are worthwhile. We’ve done this research to give you sound, objective information to base your decisions on.

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Work With Us

Whether you’re ready to take your direct mail program to the next level, dive into the world of digital direct response, or launch the legacy giving program of your dreams, Good Works is here to help you.