State of the Web Nation


Direct Mail


Website benchmarks for Canadian Charities

We asked 500 charities about everything they do online, from web strategy and revenue tracking to KPIs and digital fundraising. Then we shrunk our findings down into 8 action items that you need to track. Ready to dive in?

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What makes a great charity website?

The reality is – a lot. From targeting the right audience and speaking to them the right way, to creating a user experience that’s seamless and intuitive, to putting philanthropy at the heart of your site.

Think about your website. And now ask yourself, is it working? Now, you can find out.

Good Workers created the State of the Web Nation Research Report so that you can give your website a grade – and do the work that’s necessary to make it the best that it can be. Because, when your website’s in great shape, you’re going to make more money. It’s that simple.

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Whether you’re ready to take your direct mail program to the next level, dive into the world of digital direct response, or launch the legacy giving program of your dreams, Good Works is here to help you.