How you can build donor loyalty
It’s simple: in a world where acquiring a new donors costs more than ever, loyal donors are extremely profitable.
The million dollar question is: What makes a donor loyal?
We spoke to more than 700 Canadian donors to get to the heart of their giving, the causes they care about, and what keeps them coming back. This whitepaper breaks down how to develop a deep donor connection by speaking to them on rational, emotional, and spiritual levels.
