Direct Mail


Your Donor in 3 Dimensions

If you want to connect deeply with your donors, the answer is shockingly simple: speak to the heart, not the head. By building emotional connections, you can create incredible, unshakeable donor loyalty to your organization.

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How you can build donor loyalty

It’s simple: in a world where acquiring a new donors costs more than ever, loyal donors are extremely profitable.

The million dollar question is: What makes a donor loyal?

We spoke to more than 700 Canadian donors to get to the heart of their giving, the causes they care about, and what keeps them coming back. This whitepaper breaks down how to develop a deep donor connection by speaking to them on rational, emotional, and spiritual levels.

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Whether you’re ready to take your direct mail program to the next level, dive into the world of digital direct response, or launch the legacy giving program of your dreams, Good Works is here to help you.