I grew up on the edge of the Rouge River in Scarborough – what my high school friends affectionately called the “East Pole” of Toronto. I could literally go canoeing or ice skating from my house and I had a great blue heron who lived at the end of my “yard”. I loved the deep connection to nature it instilled in me, the quiet understanding that everything has a quiet purpose. Yet when I moved downtown to attend U of T, I knew I could never go back to the quiet. The frenetic noise has a purpose too.
I was lucky enough to have a front-row seat for the birth of the internet just as I was beginning my career in marketing. To say that the digital world seduced me would be an understatement. Yet it wasn’t until the mid-2000’s that I had my first experience with online marketing for the not-for-profit sector and not long after that until I first dipped my toe in fundraising.
Since then, I’ve gone all the way down the rabbit hole of multi-channel, multi-million dollar fundraising campaigns that have changed more lives than I can count. It is such an incredible feeling to be able to use my digital knowledge to benefit people. I cannot imagine doing anything else.
I’ve managed entire marketing and digital programs for some of Canada’s largest charities and the interconnectivity of marketing, communications, and fundraising is my specialty. I am the mortal enemy of silos.
At Good Works, I have the incredible opportunity to bring my digital expertise into the direct mail and legacy space, creating a seamless and strategic donor experience. I’m blown away by the expertise and teamwork that resides at Good Works and I am eager to add my passion and creativity to the mix.
Are you ready to take the red pill and follow me down the rabbit hole?