How Aging Changes The Way We Read Mail
Just last week, I read this tweet showed up in my newsfeed. Now admittedly, this is pretty old, but it did offer
annual giving
Just last week, I read this tweet showed up in my newsfeed. Now admittedly, this is pretty old, but it did offer
Fundraisers always ponder questions about offers. How much should I ask for? What would a donor pay for this? Or for that?
If you’re a fundraiser, you’ve likely encountered someone within your organization (or at a dinner party!) who thinks of fundraising not as
You have a copywriting deadline to meet, but how are you supposed to deliver high impact copy, without spending every waking hour
For those of you that are savvy veterans of the direct mail fundraising game, you know that we are heading into the
It’s August. For some, that means sweltering days spent in the pool, in the lake, or in the air conditioning. But for
Over the years, I’ve heard dozens of reasons why fundraisers don’t think that now is the right time to invest in their
Building a digital program is kind of like baking a macaron: you need the right ingredients, combined in the right way, or
A very long time ago when I worked in print, colleagues were concerned that the proliferation of computers would sound the death
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