The 2023 Canadian Direct Mail Benchmarks Report is here
In the 2023 edition of our Canadian Direct Mail Benchmarks Report we cover a lot of ground. Along the way, we tackle
benchmarks
In the 2023 edition of our Canadian Direct Mail Benchmarks Report we cover a lot of ground. Along the way, we tackle
Soon my fellow Good Workers and I will be releasing this year’s Canadian Direct Mail Benchmarks Report. As I was looking a
So, how did your direct mail program do this year? That’s the question that’s on every mail fundraiser’s mind as we head
I’ve been a partner at Good Works for 25 years now. But, before I became a Good Worker, I was a client
Poor direct mail. It’s been the unpopular cousin of other fundraising channels in many people’s minds for years now. To many fundraisers,
I have a feeling I’m on the cusp of a dreaded parenting rite of passage with my almost 2-year-old: the “why” phase.
All things COVID aside, there’s never been a better time to be Canadian – amiright? Nice, friendly people, free healthcare, gorgeous scenery,
Where we’ve been In today’s direct mail marketplace, the fundraiser’s biggest struggle is the search for new donors. No matter how great
Is your charity’s website terrific? Does it suck? How do you know? For the first time Good Works and Envision Online Media
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