3 Direct Mail Fundraising Lessons From The Statue of Liberty
Have you ever heard the story of how fundraising helped to build the Statue of Liberty? It’s a tale that’s roughly 150
direct marketing
Have you ever heard the story of how fundraising helped to build the Statue of Liberty? It’s a tale that’s roughly 150
It may surprise you, but there are professionals in the charitable sector who think using a storytelling approach in fundraising is a
I’ve been a partner at Good Works for 25 years now. But, before I became a Good Worker, I was a client
The wait is over! For those of you looking for up-to-date, pandemic-proof, all-Canadian direct mail benchmarks, look no further. The 2021 Canadian
When we set about to bake our direct mail fundraising cake, it is easy to get excited about some of the higher-profile
A very long time ago when I worked in print, colleagues were concerned that the proliferation of computers would sound the death
For many charities, COVID-19 has impacted not just on revenue overall, but the mix of channels that drive it. As uncertainty around
How much thought goes into the creative of an appeal? In short … a lot! Above all, direct mail projects are centered
We have two big dogs at my house. They eat tons of food. They need to get haircuts (because they’re extremely shaggy!)
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