My Big Benchmarks Surprise
Poor direct mail. It’s been the unpopular cousin of other fundraising channels in many people’s minds for years now. To many fundraisers, direct mail fundraising had its heyday back in the 1980s and 1990s, but then started its long, steady decline toward oblivion. ‘Cutting edge’ thinkers and fundraising pundits predicted that direct mail would just […]
Baking a Big Data Cake!
When we set about to bake our direct mail fundraising cake, it is easy to get excited about some of the higher-profile ingredients that go into the recipe. Things like the story and the artwork are important, don’t get me wrong… Important Ingredients That Make The Cake Rise For the sake of this baking metaphor, […]
How well do you REALLY know your legacy donors?
In the world of fundraising, a legacy gift is valued as the pinnacle of giving. It is the coveted brass ring for many charities. Because of this, we have a tendency to put our legacy donors on a pedestal. A very high one. We treat our legacy donors as the incredible humans that they are […]
When Things Go Off The Rails – and they surely will, at some point!
We’ve all had it happen. Things are humming along and all the ducks are waddling along in their rows when BAM! Printing errors happen. Like, the lettershop calls and the postal indicia on the envelope is too small. Meaning it might not be accepted for induction by Canada Post. Or BAM! – a Neighbourhood Mail […]