Don’t Go Breaking My (Direct Mail Loving) Heart
How to Write Direct Mail for Donors Who Don’t Read Direct Mail 💌 Here at Good Works, we’re passionate about sharing emotional stories with your donors. But we also know a little secret about direct mail donors… Lots of them decide to give without even reading the letter! (If you love writing stories for donors […]
Your Donors’ Search for Immortality
Here’s a fact you’ve probably never considered before: we human beings are the only species on earth that lives with the knowledge of our impending death. No other creature in the world has to think about how it might die. Or what will happen to it after it dies. No other creature wonders: will my […]
What To Do With New Digital Donors During a Pandemic
For many charities, COVID-19 has impacted not just on revenue overall, but the mix of channels that drive it. As uncertainty around how the virus could be spread took hold, many donors continued giving through the mail. Even more started giving online. Many of the non-profits we work with are reporting unprecedented online giving and […]
Put Your Legacy Website to Work: Key Content In A Pandemic
As you’re no doubt experiencing, COVID-19 is impacting fundraising at every level – and legacy giving is no exception. But the impact isn’t quite what most of us expected! After all, we know that legacy giving is all about death avoidance, and that the pandemic was putting mortality front-and-center in donor’s brains. So, we expected […]