Lifetime Value – the Only Metric You Need!
It’s an almost mythical number that comes up in team meetings and budget discussions: donor Lifetime Value. When mentioned, heads nod. Everyone
donor retention
It’s an almost mythical number that comes up in team meetings and budget discussions: donor Lifetime Value. When mentioned, heads nod. Everyone
I work at a fundraising agency that does all types of direct response fundraising with Canadian charities. Here at Good Works, we
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