Practical year-end fundraising tips from our office to yours
It’s time: we’re headed into the calendar year-end. If you’re anything like us, the chaos is in full swing! So, let us bring some calm to the chaos. Here are some insights and practical year-end fundraising tips from across our team to make your year-end a little less stressful. Trust your strategic fundraising schedule. You […]
How To Analyze Your Direct Mail Performance in 2021
So, how did your direct mail program do this year? That’s the question that’s on every mail fundraiser’s mind as we head into the final stretch of year-end. Gifts are being processed, cheques are being opened, digital campaigns are being scheduled – and through it all, we’re watching to see: Will we hit our targets […]
A 7-point guide to kick-starting your mid-level program!
If like me you’ve been a fundraiser for a while, you’ve heard mid-level donor and mid-level giving program come up a few times in the last few years. But there is so much information out there, how do you make sense of it all? Fear not! My hard-won, 7-step guide to kick-starting your mid-level program […]
How well do you REALLY know your legacy donors?
In the world of fundraising, a legacy gift is valued as the pinnacle of giving. It is the coveted brass ring for many charities. Because of this, we have a tendency to put our legacy donors on a pedestal. A very high one. We treat our legacy donors as the incredible humans that they are […]
Tell Them “Why” – Insights from the Global Online Fundraising Scorecard
I have a feeling I’m on the cusp of a dreaded parenting rite of passage with my almost 2-year-old: the “why” phase. (For you seasoned parents mocking me for calling it a phase, please just chuckle to yourselves at my naivete instead of bursting my bubble!) As a parent, I’m not looking forward to the […]
Trust Your Gut: Five Times The Fundraiser Is Always Right
If you’re a fundraiser, you’ve likely encountered someone within your organization (or at a dinner party!) who thinks of fundraising not as a profession, but rather, a fun job that any friendly person can do. I mean, what’s so hard about asking people for money…right? What these well-meaning people don’t know is that good fundraisers […]
What To Do With New Digital Donors During a Pandemic
For many charities, COVID-19 has impacted not just on revenue overall, but the mix of channels that drive it. As uncertainty around how the virus could be spread took hold, many donors continued giving through the mail. Even more started giving online. Many of the non-profits we work with are reporting unprecedented online giving and […]