The Hectic Fall Season – Pandemic Style
For those of you that are savvy veterans of the direct mail fundraising game, you know that we are heading into the
For those of you that are savvy veterans of the direct mail fundraising game, you know that we are heading into the
It’s August. For some, that means sweltering days spent in the pool, in the lake, or in the air conditioning. But for
Over the years, I’ve heard dozens of reasons why fundraisers don’t think that now is the right time to invest in their
Building a digital program is kind of like baking a macaron: you need the right ingredients, combined in the right way, or
A very long time ago when I worked in print, colleagues were concerned that the proliferation of computers would sound the death
For many charities, COVID-19 has impacted not just on revenue overall, but the mix of channels that drive it. As uncertainty around
How much thought goes into the creative of an appeal? In short … a lot! Above all, direct mail projects are centered
It’s here! I’m super excited to finally share with you the 2020 Canadian Direct Mail Benchmarks Study. And you can download it
Did you know that of the 86 thousand registered charities in Canada, the overwhelming majority are small charities? Most of them operate
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