Testing for fundraising campaigns: How to get results you can rely on
If there’s one thing that I’ve learned in my 10+ years working in the charitable sector, it is: You are not your donor. It can be a hard truth, I know! But at the end of the day, it doesn’t matter what I like, what you like, or what your CEO likes; it matters what […]
Reflecting on 20 years of legacy fundraising at Good Works
I remember my ‘aha moment’ like it was yesterday. I was at a CAGP event at Saint Paul University in Ottawa. It was June of 2002, and I was listening to a presentation by Ken Ramsay – one of the early experts in Canadian planned giving. As Ken was encouraging the charity fundraisers in the […]
Your integrated fundraising campaign puzzle and the big picture
Your integrated fundraising campaign is like a puzzle. Each piece – the great story, the channels you choose to deliver that story, the clear and compelling call to donate; all of that and more – comes together to create a big picture (that is, a powerful giving experience for your donors!). But there’s another ‘big […]