
Testing for fundraising campaigns: How to get results you can rely on
If there’s one thing that I’ve learned in my 10+ years working in the charitable sector, it is: You are not your
If there’s one thing that I’ve learned in my 10+ years working in the charitable sector, it is: You are not your
I remember my ‘aha moment’ like it was yesterday. I was at a CAGP event at Saint Paul University in Ottawa. It
Your integrated fundraising campaign is like a puzzle. Each piece – the great story, the channels you choose to deliver that story,
If you have a digital strategy to reach your donors, growing your email list is likely a priority for you. After all,
To run integrated campaigns, we need to communicate across channels and break down silos. These are increasingly common requests we hear from
Last week, I had the wonderful opportunity to join over 2,000 fundraisers in Washington, D.C. for the 2018 Bridge Conference. It’s a
If you’ve not yet jumped into the amazing world of digital fundraising, there’s no time like the present! Digital channels offer so
Whether you’re just starting up a fledgling email program, or you’re already deep into the world of remarketing, I have the same
Despite what you may have heard, direct mail is not dying or dead – not even in light of Canada Post’s looming
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