Should you use Facebook’s dynamic creative for your next fundraising campaign?
It’s officially November, which means fundraisers everywhere are gorging on discount Halloween candy and feverishly finalizing their year-end campaigns. And with multi-channel integration being the name of the game these days, charities of every shape and size are learning how to use social media to connect and communicate with their donors. Thus, while Facebook’s dynamic […]
5 Facebook Ad Campaign Tests You Should Try Today
More of our clients, and charities in general, are dipping their toes (or fully diving in!) to advertising on Facebook. Since we know that multi-channel messaging is the name of the game, Facebook offers a great opportunity to get your compelling content in front of donors and ultimately increase revenue. If you read my email […]
Tell Them “Why” – Insights from the Global Online Fundraising Scorecard
I have a feeling I’m on the cusp of a dreaded parenting rite of passage with my almost 2-year-old: the “why” phase. (For you seasoned parents mocking me for calling it a phase, please just chuckle to yourselves at my naivete instead of bursting my bubble!) As a parent, I’m not looking forward to the […]
What To Do With New Digital Donors During a Pandemic
For many charities, COVID-19 has impacted not just on revenue overall, but the mix of channels that drive it. As uncertainty around how the virus could be spread took hold, many donors continued giving through the mail. Even more started giving online. Many of the non-profits we work with are reporting unprecedented online giving and […]