How To Build A Fundraising Story Bank In 7 Easy Steps
Even though this blog about how to build a fundraising story bank is coming up on five years old, it’s still as relevant as ever. I believe that stories are the most persuasive tool in our box when we tell them right. It’s also been our experience at Good Works that our clients who can generate […]
Find the time to say thank you: 5 tips to completing new donor thank you calls
It’s no secret that new donors are worth their weight in gold – sometimes literally (Yes, acquisition campaigns are expensive!). Acquiring a new donor and getting them to that all-important second gift is pivotal to the success of any annual giving program, but how do you continue to engage this new donor– especially when their […]
How well do you REALLY know your legacy donors?
In the world of fundraising, a legacy gift is valued as the pinnacle of giving. It is the coveted brass ring for many charities. Because of this, we have a tendency to put our legacy donors on a pedestal. A very high one. We treat our legacy donors as the incredible humans that they are […]