How To Build A Fundraising Story Bank In 7 Easy Steps

Even though this blog about how to build a fundraising story bank is coming up on five years old, it’s still as relevant as ever. I believe that stories are the most persuasive tool in our box when we tell them right. It’s also been our experience at Good Works that our clients who can generate […]

The 5-Word Legacy: what are YOUR five words?

In a bit of insight often attributed to both Hemingway and Banksy (but probably originating from neither artist), there’s an idea that we die three times – not once. The first death occurs when you take your last breath. The second death happens when your funeral or celebration of life takes place. The third – […]

All about YOU! (The Fundraising Edition)

You fundraising and donor engagement

It’s a universal rule in fundraising. One of the first things you might learn when you take a fundraising course or start your first job in the donor development realm. It’s the subject of many blog posts and conference sessions: When you’re writing for a donor audience, your copy needs to include the word YOU. […]

Legacy Giving and Your Donor’s Final Chapter

legacy giving

Think of life as a story. More specifically, think of it as a book – an autobiography to be precise. If you were going to take on the task of writing a book about your life, how would you lay out the chapters? Maybe your chapter outline would start out something like this: Before you […]

How Aging Changes The Way We Read Mail

read

Just last week, I read this tweet showed up in my newsfeed. Now admittedly, this is pretty old, but it did offer up a Groundhog Day moment for me. I was both transfixed and blown away by this image: Astigmatism is when the cornea is slightly curved rather than completely round.. With astigmatism, light focuses […]

Your Story Is Worth Its Weight In Gold!

story

Fundraisers always ponder questions about offers. How much should I ask for? What would a donor pay for this? Or for that? There are well-paid consultants who make a living by helping charities put a valuation on sponsorship opportunities and naming rights. But, have you ever thought about how the right story could a real […]