
What a Pig and an Elephant can teach you about readability
If you have younger children in your life, you might be familiar with the Elephant and Piggie books. It’s a cute series following the silly

If you have younger children in your life, you might be familiar with the Elephant and Piggie books. It’s a cute series following the silly

We know you’ve been patiently waiting, and it’s finally here – the 2024 Canadian Direct Mail Benchmarks Report is now ready for you to download and
Are you wondering how direct mail fared in the second year of the pandemic? Are you looking for reliable, Canadian-made direct mail metrics to benchmark

Ok, I realize I’m a little late to the game in sharing resolutions for 2022, but one of MY resolutions was to be a bit

It’s officially November, which means fundraisers everywhere are gorging on discount Halloween candy and feverishly finalizing their year-end campaigns. And with multi-channel integration being the

It may surprise you, but there are professionals in the charitable sector who think using a storytelling approach in fundraising is a bunch of gobbledygook.

The wait is over! For those of you looking for up-to-date, pandemic-proof, all-Canadian direct mail benchmarks, look no further. The 2021 Canadian Direct Mail Benchmarks

It’s a universal rule in fundraising. One of the first things you might learn when you take a fundraising course or start your first job

All things COVID aside, there’s never been a better time to be Canadian – amiright? Nice, friendly people, free healthcare, gorgeous scenery, timbits and all-dressed

If you’re a fundraiser, you’ve likely encountered someone within your organization (or at a dinner party!) who thinks of fundraising not as a profession, but