The Most Important Emails You’re Forgetting

April 3, 2017

You want to give your subscribers an awesome experience as a part of your email list. You want to send them super relevant content, at just the right frequency. You want them to feel inspired, energized, and ready to take action for your awesome cause. You want to foster a deep and personal connection between […]

The Website Check-up: Keeping Your Site In Top Form

December 13, 2016

Websites are a sticking point for many charities. They’re typically housed in one department or another, requiring a lot of collaboration to make updates or changes. As a result, those updates are often few and far between – which means a lot of charity websites are missing out on gifts and driving donors away. Here […]

2016 Fundraising Challenges: 4 Ways You Can Respond Today

November 8, 2016

The wildfires in Fort McMurray and the threat of strike action by Canada Post this past spring caused a near-perfect storm, wreaking havoc on Canadian non-profits, particularly those who are solely or predominantly focused on direct mail. Conversely, the organizations using a multichannel fundraising approach seem to have fared a little better. Why? Because even […]

How To Integrate Online and Offline Content

September 28, 2016

It’s just not enough anymore to send a piece of direct mail and hope for the best. We’re living in the digital age! I’m sure you’ve already heard about how vital it is that you integrate your online and offline fundraising to create a seamless, simple donor journey that ends in a successful gift. That […]

Benchmark Your Digital Performance Against Yourself

August 9, 2016

Benchmarking is somewhat like baking a cake. OUTER LAYER (sweet, gooey icing of how all non-profits are performing) The first step of any decent benchmarking effort is to measure how you’re doing against the sector. In the case of digital, you’ll want to look at benchmarks for your email, website and social programs.  Here’s a […]

Powerful Digital Metrics Every Fundraiser Should Use

April 26, 2016

Late last year, I had the privilege of presenting a session at the 2015 AFP Congress in Toronto called “Metrics That Matter: KPIs Every Fundraiser Should Use to Evaluate Their Digital Program.” This workshop was developed in response to a flurry of emails I received in the spring from several clients. These fundraisers wanted to […]