Welcome to the Age of Authenticity

March 31, 2020

I’ve been reading a lot lately – about (what else?) the COVID-19 virus. A lot of the world’s most wise minds are calling this a watershed event – one that will change our world forever. This pandemic could well be for us what the Great Depression and World War 2 were for our grandparents. Put […]

COVID-19 and Fundraising: How to Weather the Storm

March 19, 2020

The ever-evolving COVID-19 situation is stopping the world in its tracks. Fundraisers should be looking at their planned activities for the next few months and asking what, if any, strategies need tweaking, refinement or course-correction. CONTINUE TO SEND YOUR DIRECT MAIL APPEALS AS PLANNED Even though it may go against your first instinct, you need […]

Are You An Imposter? You’re Not Alone!

March 4, 2020

As a consultant, I have the pleasure of interacting with a diversity of people across our sector. I have noticed a disturbing trend and oddly, it has nothing to do with direct marketing or digital analysis and everything to do with the person executing the strategy. Fear of Failure Ask yourself, what’s your biggest fear […]

Maybe They’re Just Not That Into Me?

February 18, 2020

A great thank you letter is more than just good manners and basic donor care. Consider it another tool you can use to help you fulfill your mission. That’s because a great thank you letter does more than just acknowledge a gift. It brings your donor closer to your cause. It makes her feel more […]

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Stop Boasting: How to be authentic and connect with your donors

January 24, 2020

Times have changed since I first started campaigning, marketing and fundraising (was it really 40 years ago? OMG!) In the 1980s and 1990s, we lived in the Age of Boasting. Whether the medium was broadcast or print, some anonymous ‘announcer voice’ would speak on behalf of the company trying to tell you something. That unidentified […]

Why You Shouldn’t Just Focus on the Shiny New Fundraising Trends

October 25, 2019

I’m a fundraising consultant. And, as a fundraising consultant, I’m involved in bidding on a lot of RFPs in the course of a year. These RFPs come from charities and NGOs who are looking for an agency partner that will add lots of value to their fundraising program. And usually, adding value means adding to […]

How To Turn a New Donor into a Loyal Donor

October 18, 2019

Imagine you’ve just made your first gift to a charity. You’re feeling pretty excited about it all! It’s a cause that you’ve been feeling more connected to, and you’ve decided it’s time to get involved in a bigger way. You researched a few organizations before picking the one you believe will give you the biggest […]

How to Integrate Your Multi-Channel Campaign

August 30, 2019

To run integrated campaigns, we need to communicate across channels and break down silos. These are increasingly common requests we hear from fundraisers across the sector. They’re also the right objectives to pursue! Donors today are communicating with people, companies, charities, and even government officials in every channel imaginable. If you’re going to build a […]

Advice for Building a Solid Case for Support

July 8, 2019

Have you seen the refrigerators they’re selling today? They have hidden doors to store all those annoyingly awkward bottles of sauces, and super-sleek ice cube dispensers. The one that caught my eye recently has a tablet-like screen on the front that can help you with meal planning and grocery lists. It’s a beauty. But it […]

Important Fundraising Lessons I Learned From Rocket Science

June 28, 2019

Curing diseases. Ending starvation. Protecting our environment. Charities are taking on some of the biggest challenges of today’s world. As fundraisers, we’re responsible for generating revenues that fuel our organizations’ efforts in achieving these goals. At times, it can appear daunting. When that happens, I like to think back to December 21, 2015. Why? Well, […]