3 Tips for Creating a Better Donor Database Audit

April 26, 2019

Spring is upon us and many organizations are starting to look back at the past year’s performance. How was your 2018? How did it differ from 2017? Now how did it compare to 2008? Did I throw you for a loop there? 2008 seems like ages ago. You may have been working for another organization, […]

5 Easy Tips for Excellent Database Hygiene

December 17, 2018

Do you dread the point in your direct mail appeal production process where it comes time to review your variable proofs?  Would you rather call in sick than go through the maddening back and forth with your lettershop supplier as you work through all of the output oddities you find in those proofs?  Odds are […]

How To Improve Your Donor Upgradation Strategy

November 26, 2018

As we enter the final quarter of 2018, many of us fundraisers are focussed on our year-end fundraising campaign. Rightfully so. With 30% of annual giving occurring in December and 10% of annual giving taking place in the last 3 days of the year, these are some of the best revenue generating opportunities a fundraiser […]

Lifetime Value – the Only Metric You Need!

May 7, 2018

It’s an almost mythical number that comes up in team meetings and budget discussions: donor Lifetime Value. When mentioned, heads nod. Everyone agrees – it’s important. But when was the last time you calculated the Lifetime Value of your donors? Lifetime Value (LTV) is a critical metric at the disposal of every fundraiser – one […]

The 5 Handiest Free Tools for Fundraisers

June 5, 2017

The to-do list of a fundraiser never ends – and our budgets don’t always quite line up with all the tasks we need to complete. Thankfully, we live in the digital age, where awesome free tools abound! Whether you’re trying to find time for design, data crunching, or social posting, these 5 totally free tools […]

Data Mining For Gold: How To Reactivate Long-Lapsed Donors

May 15, 2017

Lapsed donors are often thought of as a ball and chain, weighing down an otherwise perfectly good donor file. But actually, the truth is that lapsed donors are simply a missed opportunity. The first place to start is to ask – why did they stop giving to you and your charity in the first place? […]

5 Fundraising KPIs to Track for your Digital Program

March 10, 2015

Late last year, we launched the State of the Canadian Web Nation Report and one particular finding keeps on coming up again and again. Of the more than 500 charities we polled, only 18.99% report that they pay very close attention and are getting quite sophisticated using fundraising KPIs, benchmarks, and other goals to measure […]

How Do You Measure Up?

May 21, 2014

In a world where we’re all often guilty of comparing ourselves to colleagues, friends and even neighbours, one valuable metric that you do want to know is how you compare to your competitors. What metrics should you be tracking and why? For example, do you know how many donors you renew year over year? How […]

It’s all about the data!

February 11, 2014

Although many of us may have started the year in a bit of a stupor from all of the good food and treats we consumed over the holidays, the polar vortex has likely snapped you out of it and you’re focused anew on your resolutions. Perhaps you want to tackle that home improvement project you’ve […]

What exactly is the best way to convert online leads?

June 12, 2013

I’m an information gatherer.  I like to read, and think, and mull.  I like to be over-informed.  That’s why I like to get cozy with data. When shaping your online program, or prospecting in general, there are several ways you can build your file. One of the ways charities can do this is by paying […]