How To Use The Phone To Make Powerful Connections With Your Donors

January 16, 2019

Who even talks on the phone anymore? Every year on my birthday, I wonder who’s going to call me. I appreciate getting emails and Facebook posts too. They remind me that people are thinking about me. But, when people call me to wish me a happy birthday, I feel truly loved. The telephone is an […]

How To Build A Better Email List In 2019

January 7, 2019

With the new year upon us, you may be mulling over what your New Year’s resolutions are going to be in 2019. Maybe you’re committing to hitting the gym 3 times a week. Maybe you want to learn a language, deepen a skill, or make a new friend. If you’re raising money through email – […]

Direct Mail Inserts Proven To Boost Response

January 2, 2019

I really like fries. And I really, really like ketchup on my fries. That’s not to say I wouldn’t eat the fry if there were suddenly a shortage of ketchup. But I wouldn’t eat as many fries…ya know? The ketchup boosts my response to a hot plate of fries. And in the world of DM, […]

How To Improve Your Donor Upgradation Strategy

November 26, 2018

As we enter the final quarter of 2018, many of us fundraisers are focussed on our year-end fundraising campaign. Rightfully so. With 30% of annual giving occurring in December and 10% of annual giving taking place in the last 3 days of the year, these are some of the best revenue generating opportunities a fundraiser […]

How Small Charities Can Win Big At Fundraising

October 29, 2018

Small charities are near and dear to my heart. They tend to be more agile and nimble. The small team of staff and volunteers usually have their hands directly involved in the work. There’s a lot of passion. There are so many strengths, but often smaller charities aren’t as good at using those strengths to […]

Your practical guide to better digital fundraising

October 9, 2018

Email continues to be the greatest revenue driver in digital fundraising. But that also means that it’s become an incredibly cluttered, busy channel. Digital communications have gone the way of direct mail – quality and a holistic view make all the difference. You can’t just put out sub-par, sporadic messaging and expect the same response […]

7 Easy Tips for Outstanding Donor Premiums

August 27, 2018

We’ve had an incredibly hot summer here in Ottawa. In fact, most of us have found it too hot to spend a whole lot of time outdoors. With the A/C on blast, many of us have taken to indoor projects. For me, that’s meant finally tackling the mountain of charitable mailing samples and donor premiums […]

How to talk to different generations about bequests

August 20, 2018

Life was easier back then… When my fellow Good Workers and I began our journey into marketing legacy giving to annual donors in 2003, we had a lot of things to figure out. But one thing was simple and clear. We had a pretty singular, unified audience – one made up almost exclusively of members […]

3 Things I Learned at the 2018 Bridge Conference

August 7, 2018

Last week, I had the wonderful opportunity to join over 2,000 fundraisers in Washington, D.C. for the 2018 Bridge Conference. It’s a conference I have wanted to attend for a long time. I’m happy to say it managed to meet my lofty expectations! Coming out of a whirlwind three days, I can honestly say that […]

3 Helpful Tips for Super Awesome Emails

July 30, 2018

If you’ve not yet jumped into the amazing world of digital fundraising, there’s no time like the present! Digital channels offer so many ways to connect with donors and drive revenue, and email is undoubtedly the biggest player in the digital realm. Whether you’re writing standalone appeals, stewardship pieces to show your donors some love, […]