Put Your Legacy Website to Work: Key Content In A Pandemic

May 15, 2020

As you’re no doubt experiencing, COVID-19 is impacting fundraising at every level – and legacy giving is no exception. But the impact isn’t quite what most of us expected! After all, we know that legacy giving is all about death avoidance, and that the pandemic was putting mortality front-and-center in donor’s brains. So, we expected […]

Rush Hour on the Planned Giving Freeway

April 20, 2020

There’s a new word in the legacy giving marketplace – and it’s a word we’ve never used before when referring to the process of gift planning. That word is URGENCY. That’s right, URGENCY. The Old Word Was ‘Patience’ Fundraisers of almost all stripes are taught to use urgency as a motivator to give. Direct response […]

Planned Giving In A Pandemic

April 16, 2020

Watch the Planned Giving in a Pandemic webinar here! Many, if not most, of us are still trying to figure out how the world has changed, how donors have changed and how our work will change as the result of COVID-19. My fellow Good Workers and I have been feeling the same way too. When […]

Welcome to the Age of Authenticity

March 31, 2020

I’ve been reading a lot lately – about (what else?) the COVID-19 virus. A lot of the world’s most wise minds are calling this a watershed event – one that will change our world forever. This pandemic could well be for us what the Great Depression and World War 2 were for our grandparents. Put […]

Maybe They’re Just Not That Into Me?

February 18, 2020

A great thank you letter is more than just good manners and basic donor care. Consider it another tool you can use to help you fulfill your mission. That’s because a great thank you letter does more than just acknowledge a gift. It brings your donor closer to your cause. It makes her feel more […]

How To Turn a New Donor into a Loyal Donor

October 18, 2019

Imagine you’ve just made your first gift to a charity. You’re feeling pretty excited about it all! It’s a cause that you’ve been feeling more connected to, and you’ve decided it’s time to get involved in a bigger way. You researched a few organizations before picking the one you believe will give you the biggest […]

How to Get Your Reactivation Email Campaign Started

October 4, 2019

If you have a digital strategy to reach your donors, growing your email list is likely a priority for you. After all, more subscribers = more money, right? But in the world of digital marketing, sometimes less is more. In fact, you can read a whole blog post by my fellow Good Worker Charlotte Field, […]

Client Case Study: Texting Services with Kids Help Phone

September 20, 2019

Context As part of a larger strategy to leverage donors into higher orders of giving, Kids Help Phone began testing leadership direct response campaigns in 2016, to great success. Donors responded well to the highly-personalized appeals and tangible asks, designed to make them feel like a key partner in the work they were enabling through […]

How to Use Data for Donor Love

August 23, 2019

Communication and Connection As fundraisers, we’re always trying to find the best possible way to communicate with our donors. Sometimes it seems like we’re just doing it to raise more money. And that would be fair, since raising money is the reason we have jobs. But there’s something more to it than that. I would […]

Three Easy Tips That Will Make Your Donors Love You

June 14, 2019

Donor-centricity. Mention that term in a room full of fundraisers and you’ll always get lots of approving nods. We are very smart and highly attuned people. We fundamentally understand that great fundraising is never about us or our organizations and that donors give through us and not to us. In fact, in a perfect world, […]