How to Use Data for Donor Love

August 23, 2019

Communication and Connection As fundraisers, we’re always trying to find the best possible way to communicate with our donors. Sometimes it seems like we’re just doing it to raise more money. And that would be fair, since raising money is the reason we have jobs. But there’s something more to it than that. I would […]

Prospecting for bequest donors

March 2, 2012

I’m going to let you in on a little secret. Over the years, we’ve had clients who’ve paid tens of thousands of dollars to have their data analyzed by outside firms. They’ve been presented with fancy reports and a shortlist of whom in their database are the best prospects for a bequest. We’ve gone in […]

What every nonprofit should know about its donors

February 11, 2011

Your most profitable donors are deeply connected and loyal to you because you have a strong relationship with each other. And as in any great relationship, you need to do as much (or more) listening than you do talking. Listening to donors is more than just picking up the phone when they call – you […]