Welcome to 2020 DM Benchmarks!

June 22, 2020

It’s here! I’m super excited to finally share with you the 2020 Canadian Direct Mail Benchmarks Study. And you can download it – for free – right here. (SOME OF) THE HIGHLIGHTS Direct mail revenue is GROWING in Canada! Direct mail revenues grew in 2019 by more than 5% from the previous year. And average […]

Fundraising Tips & Lessons From 2019 That You Can Apply This Year

January 13, 2020

I saw lots of fun end-of-year, and end-of-decade, lists going around near the end of 2019, but I never saw a list of the best fundraising tips of the year, so I decided to write one! Check out these tips and lessons from 2019 that you can apply in 2020… Basics Are Basics for a […]

4 Easy Tips for Donor Database Maintenance

December 16, 2019

Maintenance is part of our daily lives whether we like it or not. Visiting the dentist twice a year, regular oil changes for your car, and replacing your furnace filter are all examples of beneficial maintenance in our lives. This is no different for your donor database. The better you maintain your data, the easier […]

Why You Shouldn’t Just Focus on the Shiny New Fundraising Trends

October 25, 2019

I’m a fundraising consultant. And, as a fundraising consultant, I’m involved in bidding on a lot of RFPs in the course of a year. These RFPs come from charities and NGOs who are looking for an agency partner that will add lots of value to their fundraising program. And usually, adding value means adding to […]

Advice for Building a Solid Case for Support

July 8, 2019

Have you seen the refrigerators they’re selling today? They have hidden doors to store all those annoyingly awkward bottles of sauces, and super-sleek ice cube dispensers. The one that caught my eye recently has a tablet-like screen on the front that can help you with meal planning and grocery lists. It’s a beauty. But it […]

Important Fundraising Lessons I Learned From Rocket Science

June 28, 2019

Curing diseases. Ending starvation. Protecting our environment. Charities are taking on some of the biggest challenges of today’s world. As fundraisers, we’re responsible for generating revenues that fuel our organizations’ efforts in achieving these goals. At times, it can appear daunting. When that happens, I like to think back to December 21, 2015. Why? Well, […]

5 Easy Tips for Excellent Database Hygiene

December 17, 2018

Do you dread the point in your direct mail appeal production process where it comes time to review your variable proofs?  Would you rather call in sick than go through the maddening back and forth with your lettershop supplier as you work through all of the output oddities you find in those proofs?  Odds are […]

Your practical guide to better digital fundraising

October 9, 2018

Email continues to be the greatest revenue driver in digital fundraising. But that also means that it’s become an incredibly cluttered, busy channel. Digital communications have gone the way of direct mail – quality and a holistic view make all the difference. You can’t just put out sub-par, sporadic messaging and expect the same response […]

The Best Tool in Your Legacy Giving Toolbox

September 10, 2018

My fellow Good Workers and I have been building legacy giving programs with Canadian and U.S. charities since 2003. Over those fifteen years, we’ve worked with more than a hundred organizations and communicated with about a million donors. We’ve written a gazillion words of letter, brochure, email, booklet and web copy. As you can imagine, […]

7 Easy Tips for Outstanding Donor Premiums

August 27, 2018

We’ve had an incredibly hot summer here in Ottawa. In fact, most of us have found it too hot to spend a whole lot of time outdoors. With the A/C on blast, many of us have taken to indoor projects. For me, that’s meant finally tackling the mountain of charitable mailing samples and donor premiums […]