Don’t tell me how easy it is to leave a legacy gift – inspire me!

April 16, 2018

I want you to pick up your planned giving brochure – or go to the legacy giving pages on your website – and check something for me… Do you stress to supporters how EASY it is to leave a legacy gift in their wills? Do you stress the convenience and efficiency of legacy gift-making? Because […]

Direct Mail: Why Should You Invest?

March 26, 2018

All of us responsible for annual giving, or supporting clients who manage these programs, know that direct mail is more often than not the backbone of a charity’s annual fundraising strategy. It’s also the most cost-effective way non-profit organizations can build a stable base of donors from which they can leverage additional support. But it’s […]

3 Data Gems to Better Personalize Your Donor Asks

March 12, 2018

Donor-centred communication is a key trait of excellent fundraising. The challenge for those of us who work in annual giving is to make a singular piece of communication feel like it is tailored to one person – even though you’re sending the exact same thing to 1,000 or 20,000 individuals. Here are three data gems, […]

3 Tips to Build a Better Monthly Donor File

February 26, 2018

“We want more monthly donors.” That’s a common request I hear from various charities across Canada. And it’s a great goal to pursue! Monthly donors are some of the most prized and valuable supporters available to non-profit organizations. They have excellent retention (although face-to-face is usually an exception), offer a stable stream of income, and […]

The Interesting Tale of the Two “I’s”

January 29, 2018

Are you old enough to remember watching Sesame Street on TV when you were a kid? Well, boys and girls, today’s blog is brought to you by the letter “I”. If I were to give the gift of knowledge to new planned giving fundraisers, my biggest gift would be to teach them the difference between […]

How to Start a Legacy Giving Program from Absolutely Nothing

January 2, 2018

Unless you’ve been living on another planet for the last decade or so, you’re no doubt aware that legacy giving (also known as gifts in wills or charitable bequests) is the biggest source of new revenue for most charities in Canada these days. If you’ve been paying any attention to me and my fellow Good […]

A “Year of Giving” and the Amazing Power of Storytelling

December 4, 2017

It’s hard to believe that the Nonprofit Storytelling Conference was just two weeks ago, because it kind of feels like two months. (I say that tongue in cheek, because the fall is such a busy time in this sector.) The truth is, the conference experience still lives on in my head and my heart. I’ll […]

6 Steps To A Winning #GivingTuesday Campaign

September 18, 2017

I know, I know – it’s only September. You have loads of time before #GivingTuesday and you have a ton on your plate right now. It can wait, right? Wrong. If you really want to make the most of the influx of philanthropy that comes with #GivingTuesday (which falls on November 28th this year), then […]

Fundraising Trend #5: The End Of Corporate-Speak

August 8, 2017

Donors are no longer interested in hearing corporate-speak: that is, your self-promotional, infomercial-sounding, advertising age slogans and jingles. It’s a sea change going on in the philanthropic marketplace. In fact, it’s already happened. Rather, donors want to hear authentic truth from you – and then judge for themselves whether that truth is sufficiently relevant and compelling for them to take action. […]

Fundraising Trend #4: How to Double Revenue With Fewer Donors

July 24, 2017

I’ve said for years that fundraising is never democratic – and it isn’t. Let me share a little story to illustrate… Many years ago, my wife, daughter and I attended Almonte United Church, just outside of Ottawa, Ontario. Now, to be honest, I wasn’t at all that committed to church life – but when I […]