Staff or Money? How to Accomplish Both

March 25, 2019

What comes first, fundraising staff or money? It is a conundrum faced by many charitable organizations. To raise money you need a team and a talented team raises more money, so where do you start? With a litany of needs and requests to raise dollars, organizations often feel pressure to grow their development teams. How […]

4 Helpful Hints For Better Direct Mail Packages

March 11, 2019

When the time comes to start planning and designing your next direct mail appeal, we all start with the lofty goal of coming up with the next stop-you-in-your-tracks, jaw-dropping, game-changing mailing package.  Back here in reality, it doesn’t take long for the rain cloud of ROI and budget constraints to wash out our award-winning package design parade.  […]

How to Create the Ultimate Donor Experience

February 25, 2019

You know how it feels when someone goes out of their way to help you, or when you get exceptionally good service? Those moments where you say ‘wow’ to yourself, and you smile? Think about the feeling that comes with the ‘wow’ – that warm glow, smiling inside feeling. Stop for a moment right now […]

Why the best year-end digital campaigns start right now

February 13, 2019

It’s no secret that the final few weeks of the year are a goldmine for charities and nonprofits. It’s when the majority of all the money we raise all year will be donated – when donors have philanthropy, generosity, and community on the brain. So, if you’re like most of my clients, you take advantage […]

How To Build A Story Bank In 7 Easy Steps

January 28, 2019

Didn’t you love it when you were little and your mom or dad read you bedtime stories? Are there movies or novels that have carved a niche in your heart as deeply meaningful to you? Do you love carrying on your family’s storytelling tradition with your own kids or grandkids? We all know intuitively that […]

How To Build A Better Email List In 2019

January 7, 2019

With the new year upon us, you may be mulling over what your New Year’s resolutions are going to be in 2019. Maybe you’re committing to hitting the gym 3 times a week. Maybe you want to learn a language, deepen a skill, or make a new friend. If you’re raising money through email – […]

Direct Mail Inserts Proven To Boost Response

January 2, 2019

I really like fries. And I really, really like ketchup on my fries. That’s not to say I wouldn’t eat the fry if there were suddenly a shortage of ketchup. But I wouldn’t eat as many fries…ya know? The ketchup boosts my response to a hot plate of fries. And in the world of DM, […]

5 Easy Tips for Excellent Database Hygiene

December 17, 2018

Do you dread the point in your direct mail appeal production process where it comes time to review your variable proofs?  Would you rather call in sick than go through the maddening back and forth with your lettershop supplier as you work through all of the output oddities you find in those proofs?  Odds are […]

The Giving Report 2018 – Helping you stay in the know!

December 3, 2018

The Canada Helps Giving Report 2018 was recently released. If you haven’t had a chance to read it yet, I highly recommend that you do. For me, it certainly affirms what we see and experience in our day-to-day work with our clients. The Giving Report 2018 hits the mark in driving some very timely points […]