Cutting Through the Clutter: How to Get Your Direct Mail Campaign to Stand Out

June 7, 2019

SO MUCH MEDIA!! I know I don’t need to tell you how pervasive all the media we consume is. It’s littered with targeted advertising messages. All that might make you think it’s getting harder and harder to cut through all that clutter. It’s everywhere. And it’s overwhelming. According to Forbes, we’re exposed to anywhere between […]

How to Grow a Blooming Great Digital Program

May 28, 2018

Whether you’re just starting up a fledgling email program, or you’re already deep into the world of remarketing, I have the same advice for just about every digital fundraiser: Treat your program like a garden. It might sound a little crazy, but it’s true. Here’s why: Best practice digital programs have long-term commitment. You can’t […]

How to make the most of Facebook’s new algorithm

April 30, 2018

Earlier this year, Facebook announced they’d be making some major changes to their algorithm. For most social media marketers, Facebook changing their algorithm is par for the course – anyone who’s ever tried to measure Facebook KPIs year-over-year will be familiar with the frustration when Facebook suddenly changes how a metric is calculated (or even […]

Now is a good time to add ‘Secret Donor’ to your job description

August 3, 2012

Ah, the dog days of summer. For most people, it’s a time to kick back, relax and enjoy time with family and friends. But for fundraisers, it’s also a great time to inspect your organization for leaks and cracks. One of the best ways to do this is by becoming a secret donor. I give […]

Tools and Resources from AFP Techknow

June 8, 2012

I’m just back from the inaugural AFP TechKnow Conference, which took place earlier this week in Orlando.  It was a jam-packed few days and I’m still processing all the information I took in. Over the two days of the conference, speakers referred to many tools and websites that could be used for reference, analytics and […]

How to raise $1,000,000 for your charity using social media

May 15, 2012

Bet that caught your attention. Unfortunately, a short article is never going to turn you into a social media fundraising superstar. But it can steer you in the right direction. On a fairly regular basis, I hear from charities who lament their aging donor base. They worry about the future of their organization, and feel that the answer is to bring […]

Hands on Social Media

November 29, 2011

We Good Workers are attending AFP Congress in Toronto this week, and I have the pleasure of presenting a social media workshop this afternoon. I’ve put together a set of slides that contain a gazbillion twitter, facebook and general social media resources. You can check them out by clicking here. If you aren’t at Congress, […]

Facebook and Twitter for Nonprofits

March 31, 2011

I had the honour today of presenting a session on Facebook and Twitter for nonprofits to more than 70 people. The luncheon was put on by the AFP Ottawa Chapter and was very hands on. Together, we explored Facebook best practices, signed folks up for twitter, and talked about how powerful these tools can be […]

How do I find out how my direct marketing results compare to other charities?

March 21, 2011

This is a question that I get asked all the time. Fortunately, there are some great resources out there for determining sector benchmarks. For direct mail, the go to source for benchmarks is the Cornerstone Group of Companies. They produce a number of reports, all of which are available at The bonus? These are […]