Lookalike Audiences: Dead or Just Misunderstood?
Have you recently run a Facebook campaign using a lookalike audience? Did it make you doubt whether or not they’re effective? No need to stress out, in this blog we’ll take a deep dive into the world of Facebook targeting. Lookalike audiences in a nutshell For years, organizations have used Facebook’s lookalike audiences to connect […]
Storytelling in Fundraising: A Guide for Skeptics
It may surprise you, but there are professionals in the charitable sector who think using a storytelling approach in fundraising is a bunch of gobbledygook. Are you clutching your pearls? That was my reaction, too. A few years back someone from an unnamed charity told me that they don’t use stories because they didn’t want […]
Baking a Big Data Cake!
When we set about to bake our direct mail fundraising cake, it is easy to get excited about some of the higher-profile ingredients that go into the recipe. Things like the story and the artwork are important, don’t get me wrong… Important Ingredients That Make The Cake Rise For the sake of this baking metaphor, […]
All about YOU! (The Fundraising Edition)
It’s a universal rule in fundraising. One of the first things you might learn when you take a fundraising course or start your first job in the donor development realm. It’s the subject of many blog posts and conference sessions: When you’re writing for a donor audience, your copy needs to include the word YOU. […]
Your Donors’ Search for Immortality
Here’s a fact you’ve probably never considered before: we human beings are the only species on earth that lives with the knowledge of our impending death. No other creature in the world has to think about how it might die. Or what will happen to it after it dies. No other creature wonders: will my […]