Search For New Donors The Smart Way

June 30, 2020

Where we’ve been In today’s direct mail marketplace, the fundraiser’s biggest struggle is the search for new donors. No matter how great our stewardship and retention efforts are, the fact remains that we need to replenish about a third of our direct response donor base annually if we want to avoid shrinking our donor pool. […]

Welcome to 2020 DM Benchmarks!

June 22, 2020

It’s here! I’m super excited to finally share with you the 2020 Canadian Direct Mail Benchmarks Study. And you can download it – for free – right here. (SOME OF) THE HIGHLIGHTS Direct mail revenue is GROWING in Canada! Direct mail revenues grew in 2019 by more than 5% from the previous year. And average […]

Get Real: 3 Practical Stewardship Tips For Small Charities

June 8, 2020

Did you know that of the 86 thousand registered charities in Canada, the overwhelming majority are small charities? Most of them operate with a budget of less than $500k, with a staff of less than 5 people. So, let’s get real. As a fundraiser for a small charity, chances are that you have very little […]

Put Your Legacy Website to Work: Key Content In A Pandemic

May 15, 2020

As you’re no doubt experiencing, COVID-19 is impacting fundraising at every level – and legacy giving is no exception. But the impact isn’t quite what most of us expected! After all, we know that legacy giving is all about death avoidance, and that the pandemic was putting mortality front-and-center in donor’s brains. So, we expected […]

Big Fish, Small Fish

May 1, 2020

We have two big dogs at my house. They eat tons of food. They need to get haircuts (because they’re extremely shaggy!) and occasionally, they need daycare when we haven’t had enough time to play with them. Now, there’s a PetSmart just a couple of minutes from our place that does all those things. It’s […]

Unplanning Planned Giving

April 27, 2020

If you stop and think about it for a minute, you can break pretty much all kinds of charitable giving into two simple categories: REACTIVE and REFLECTIVE. Let’s look at each briefly in turn: REACTIVE giving occurs in response to something that happens to you. It could be seeing a story in the news, a […]

Rush Hour on the Planned Giving Freeway

April 20, 2020

There’s a new word in the legacy giving marketplace – and it’s a word we’ve never used before when referring to the process of gift planning. That word is URGENCY. That’s right, URGENCY. The Old Word Was ‘Patience’ Fundraisers of almost all stripes are taught to use urgency as a motivator to give. Direct response […]

Welcome to the Age of Authenticity

March 31, 2020

I’ve been reading a lot lately – about (what else?) the COVID-19 virus. A lot of the world’s most wise minds are calling this a watershed event – one that will change our world forever. This pandemic could well be for us what the Great Depression and World War 2 were for our grandparents. Put […]

COVID-19 and Fundraising: How to Weather the Storm

March 19, 2020

The ever-evolving COVID-19 situation is stopping the world in its tracks. Fundraisers should be looking at their planned activities for the next few months and asking what, if any, strategies need tweaking, refinement or course-correction. CONTINUE TO SEND YOUR DIRECT MAIL APPEALS AS PLANNED Even though it may go against your first instinct, you need […]

Are You An Imposter? You’re Not Alone!

March 4, 2020

As a consultant, I have the pleasure of interacting with a diversity of people across our sector. I have noticed a disturbing trend and oddly, it has nothing to do with direct marketing or digital analysis and everything to do with the person executing the strategy. Fear of Failure Ask yourself, what’s your biggest fear […]