What Are the New Trends in Direct Mail?

August 16, 2019

When I think of trends, I tend to think of the hot new thing. The newest fad that is here today and gone tomorrow.  To be honest, the pace of change in the direct mail universe may be a bit glacial to think of things in terms of trends. That isn’t to say there isn’t […]

Advice for Building a Solid Case for Support

July 8, 2019

Have you seen the refrigerators they’re selling today? They have hidden doors to store all those annoyingly awkward bottles of sauces, and super-sleek ice cube dispensers. The one that caught my eye recently has a tablet-like screen on the front that can help you with meal planning and grocery lists. It’s a beauty. But it […]

Important Fundraising Lessons I Learned From Rocket Science

June 28, 2019

Curing diseases. Ending starvation. Protecting our environment. Charities are taking on some of the biggest challenges of today’s world. As fundraisers, we’re responsible for generating revenues that fuel our organizations’ efforts in achieving these goals. At times, it can appear daunting. When that happens, I like to think back to December 21, 2015. Why? Well, […]

How to Write Emails That Get Opened

May 20, 2019

The world of email marketing has never been more competitive – and inboxes have never been more cluttered. It’s getting harder to just get emails opened, never mind clicked. Donors won’t take any action if they don’t open the email! So today, I’m going to talk you through 4 key elements of email marketing that […]

How to Get Potential Donors to Open That Envelope

May 10, 2019

People generally make split-second decisions about what’s worth keeping or tossing, when going through their mail. Here are five tips to create interest and keep your mail out of the recycle bin. Size #10 envelopes are everywhere. Change it up a size or two so it stands out a little more. Or go smaller for […]

Build Your Own Inspiration Wall or Swipe File

May 6, 2019

We’ve all been there. Staring at the flashing cursor on a white page, biting your nails and pacing the floor in an effort to summon all those creative juices from the depths of your soul. It could be letter copy, a teaser, a subject line or an innovative design for a lift note or newsletter. […]

Staff or Money? How to Accomplish Both

March 25, 2019

What comes first, fundraising staff or money? It is a conundrum faced by many charitable organizations. To raise money you need a team and a talented team raises more money, so where do you start? With a litany of needs and requests to raise dollars, organizations often feel pressure to grow their development teams. How […]

4 Helpful Hints For Better Direct Mail Packages

March 11, 2019

When the time comes to start planning and designing your next direct mail appeal, we all start with the lofty goal of coming up with the next stop-you-in-your-tracks, jaw-dropping, game-changing mailing package.  Back here in reality, it doesn’t take long for the rain cloud of ROI and budget constraints to wash out our award-winning package design parade.  […]

How To Build A Story Bank In 7 Easy Steps

January 28, 2019

Didn’t you love it when you were little and your mom or dad read you bedtime stories? Are there movies or novels that have carved a niche in your heart as deeply meaningful to you? Do you love carrying on your family’s storytelling tradition with your own kids or grandkids? We all know intuitively that […]