How to Get Your Reactivation Email Campaign Started

October 4, 2019

If you have a digital strategy to reach your donors, growing your email list is likely a priority for you. After all, more subscribers = more money, right? But in the world of digital marketing, sometimes less is more. In fact, you can read a whole blog post by my fellow Good Worker Charlotte Field, […]

Design Fundamentals for Your Direct Mail Campaigns

September 27, 2019

Planning a good direct mail appeal has many components – strategy, data, creative, artwork, suppliers, and timelines, just to name a few.  With all these elements, sometimes the basics get lost in the shuffle.  Here are three fundamentals for creating a stronger appeal and optimizing the experience. And be sure to read to the end for […]

What Are the New Trends in Direct Mail?

August 16, 2019

When I think of trends, I tend to think of the hot new thing. The newest fad that is here today and gone tomorrow.  To be honest, the pace of change in the direct mail universe may be a bit glacial to think of things in terms of trends. That isn’t to say there isn’t […]

Advice for Building a Solid Case for Support

July 8, 2019

Have you seen the refrigerators they’re selling today? They have hidden doors to store all those annoyingly awkward bottles of sauces, and super-sleek ice cube dispensers. The one that caught my eye recently has a tablet-like screen on the front that can help you with meal planning and grocery lists. It’s a beauty. But it […]

Important Fundraising Lessons I Learned From Rocket Science

June 28, 2019

Curing diseases. Ending starvation. Protecting our environment. Charities are taking on some of the biggest challenges of today’s world. As fundraisers, we’re responsible for generating revenues that fuel our organizations’ efforts in achieving these goals. At times, it can appear daunting. When that happens, I like to think back to December 21, 2015. Why? Well, […]

How to Write Emails That Get Opened

May 20, 2019

The world of email marketing has never been more competitive – and inboxes have never been more cluttered. It’s getting harder to just get emails opened, never mind clicked. Donors won’t take any action if they don’t open the email! So today, I’m going to talk you through 4 key elements of email marketing that […]

How to Get Potential Donors to Open That Envelope

May 10, 2019

People generally make split-second decisions about what’s worth keeping or tossing, when going through their mail. Here are five tips to create interest and keep your mail out of the recycle bin. Size #10 envelopes are everywhere. Change it up a size or two so it stands out a little more. Or go smaller for […]

Build Your Own Inspiration Wall or Swipe File

May 6, 2019

We’ve all been there. Staring at the flashing cursor on a white page, biting your nails and pacing the floor in an effort to summon all those creative juices from the depths of your soul. It could be letter copy, a teaser, a subject line or an innovative design for a lift note or newsletter. […]

Staff or Money? How to Accomplish Both

March 25, 2019

What comes first, fundraising staff or money? It is a conundrum faced by many charitable organizations. To raise money you need a team and a talented team raises more money, so where do you start? With a litany of needs and requests to raise dollars, organizations often feel pressure to grow their development teams. How […]