Which Monthly Giving Campaign is Right for You?

November 14, 2018

Several months ago, I wrote about building a better monthly donor file for your organization. If you missed it, you can check it out here. Since then, a number of questions have come up about the different types of channels and campaigns available for monthly donor acquisition. Monthly donors remain some of the most valuable and sought-after […]

The Best Tool in Your Legacy Giving Toolbox

September 10, 2018

My fellow Good Workers and I have been building legacy giving programs with Canadian and U.S. charities since 2003. Over those fifteen years, we’ve worked with more than a hundred organizations and communicated with about a million donors. We’ve written a gazillion words of letter, brochure, email, booklet and web copy. As you can imagine, […]

Want to raise more money and awareness?

August 13, 2018

“If only more people knew about us and the great work we do, we could raise so much more money.” As a fundraiser, how many times have you heard this? And be honest, you may have even uttered those words yourself in a moment of weakness. Wanting to raise awareness, educate and share the story […]

3 Things I Learned at the 2018 Bridge Conference

August 7, 2018

Last week, I had the wonderful opportunity to join over 2,000 fundraisers in Washington, D.C. for the 2018 Bridge Conference. It’s a conference I have wanted to attend for a long time. I’m happy to say it managed to meet my lofty expectations! Coming out of a whirlwind three days, I can honestly say that […]

3 Helpful Tips for Super Awesome Emails

July 30, 2018

If you’ve not yet jumped into the amazing world of digital fundraising, there’s no time like the present! Digital channels offer so many ways to connect with donors and drive revenue, and email is undoubtedly the biggest player in the digital realm. Whether you’re writing standalone appeals, stewardship pieces to show your donors some love, […]

How To Achieve Awesomeness: A Summer Challenge for Fundraisers

June 18, 2018

We have a small tradition in our family – it’s the annual crafting of our summer “Poo-Butt List.” Now stick with me for a minute. Each summer we pull out a yellow pad of legal paper and gather around the kitchen table. We all toss out the wild things we’d like to do which can […]

How to be a good fundraiser

June 4, 2018

I love the work I do. I admire and respect my colleagues and clients. Donors inspire me every day. I’m proud to call myself a fundraiser and I’m grateful that I found my way into this profession thirty-some years ago. I’ve watched the profession and the sector grow and change and I’ve learned a few […]

Fundraising Trend #7: The End of the Donor (as we know it)?

September 4, 2017

Okay, maybe this one isn’t a trend; YET. But I think it will be… Over this summer, I’ve shared the six trends that I believe most influence our work as marketers and fundraisers in the philanthropic marketplace. I hope you’ve found a few of them helpful. But, as I finished the six-part series, there was […]

A Little ‘How’ To Market Legacy Giving

July 16, 2015

  If you’ve listened to me talk about legacy giving over the past fifteen years, you’ll already know that I’m pretty fanatical about how it’s marketed to donors. At the highest, most strategic level, there are three over-riding principles that direct everything else in a successful legacy program. To review: Since more than 90% of […]

Cast your anchor to raise more money

June 17, 2015

Wouldn’t it be great if there was a body of knowledge out there that could dramatically improve our fundraising results? What if we told you that, in fact, that body of knowledge actually exists but is underutilized? Well, it does exist, and it’s time for us all to get familiar with the infinite possibilities it […]