Fundraising Tips & Lessons From 2019 That You Can Apply This Year

January 13, 2020

I saw lots of fun end-of-year, and end-of-decade, lists going around near the end of 2019, but I never saw a list of the best fundraising tips of the year, so I decided to write one! Check out these tips and lessons from 2019 that you can apply in 2020… Basics Are Basics for a […]

4 Easy Tips for Donor Database Maintenance

December 16, 2019

Maintenance is part of our daily lives whether we like it or not. Visiting the dentist twice a year, regular oil changes for your car, and replacing your furnace filter are all examples of beneficial maintenance in our lives. This is no different for your donor database. The better you maintain your data, the easier […]

How to Improve Direct Mail Results through Testing

December 2, 2019

Testing, Testing, 1, 2, 3… Are your direct mail response rates a little soft? Is your acquisition program not bringing you the results you were anticipating? Sounds like the time is ripe to do some testing to see what will improve your appeals and – by extension – increase your revenue. There’s plenty of things […]

Why You Shouldn’t Just Focus on the Shiny New Fundraising Trends

October 25, 2019

I’m a fundraising consultant. And, as a fundraising consultant, I’m involved in bidding on a lot of RFPs in the course of a year. These RFPs come from charities and NGOs who are looking for an agency partner that will add lots of value to their fundraising program. And usually, adding value means adding to […]

How to Get Your Reactivation Email Campaign Started

October 4, 2019

If you have a digital strategy to reach your donors, growing your email list is likely a priority for you. After all, more subscribers = more money, right? But in the world of digital marketing, sometimes less is more. In fact, you can read a whole blog post by my fellow Good Worker Charlotte Field, […]

Design Fundamentals for Your Direct Mail Campaigns

September 27, 2019

Planning a good direct mail appeal has many components – strategy, data, creative, artwork, suppliers, and timelines, just to name a few.  With all these elements, sometimes the basics get lost in the shuffle.  Here are three fundamentals for creating a stronger appeal and optimizing the experience. And be sure to read to the end for […]

What Are the New Trends in Direct Mail?

August 16, 2019

When I think of trends, I tend to think of the hot new thing. The newest fad that is here today and gone tomorrow.  To be honest, the pace of change in the direct mail universe may be a bit glacial to think of things in terms of trends. That isn’t to say there isn’t […]

Advice for Building a Solid Case for Support

July 8, 2019

Have you seen the refrigerators they’re selling today? They have hidden doors to store all those annoyingly awkward bottles of sauces, and super-sleek ice cube dispensers. The one that caught my eye recently has a tablet-like screen on the front that can help you with meal planning and grocery lists. It’s a beauty. But it […]

Important Fundraising Lessons I Learned From Rocket Science

June 28, 2019

Curing diseases. Ending starvation. Protecting our environment. Charities are taking on some of the biggest challenges of today’s world. As fundraisers, we’re responsible for generating revenues that fuel our organizations’ efforts in achieving these goals. At times, it can appear daunting. When that happens, I like to think back to December 21, 2015. Why? Well, […]

How to Optimize Your Fundraising Email Open Rate

May 20, 2019

The world of email marketing has never been more competitive – and inboxes have never been more cluttered. It’s getting harder to just get emails opened, never mind clicked. Donors won’t take any action if they don’t open the email! So today, I’m going to talk you through 4 key elements of email marketing that […]